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subject:"Consumer behaviour"
~accessRights:"restricted"
~isPartOf:"The journal of product & brand management"
~person:"Veloutsou, Cleopatra"
~subject:"Consumer behavior"
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Consumer behaviour
Consumer behavior
Brand communities
2
Konsumentenverhalten
2
Beziehungsmarketing
1
Brand
1
Brand as a person
1
Brand engagement
1
Brand experience
1
Brand hate
1
Brand image
1
Brand love
1
Brand management
1
Brand relationships
1
Consumer brand equity
1
Data protection
1
Datenschutz
1
EWOM
1
Financial brand equity
1
Markenartikel
1
Markenführung
1
Markenimage
1
Privacy
1
Relationship marketing
1
Self-presentation
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Social Web
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Veloutsou, Cleopatra
Guzman, Francisco
8
Hegner, Sabrina
3
Kang, Jiyun
3
Al-Kwifi, Sam O.
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Bashir, Irfan
2
Bhaduri, Gargi
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Fazili, Asif Iqbal
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Flight, Richard L.
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Jevons, Colin
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Khan, Sameeullah
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Aagerup, Ulf
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Addicott, Branden J.
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The journal of product & brand management
Journal of business research : JBR
7
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
The journal of brand management : an international journal
1
The journal of consumer marketing
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ECONIS (ZBW)
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The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
2
Self-presentation, privacy and electronic word-of-mouth in social media
Pasternak, Oleksandra
;
Veloutsou, Cleopatra
; …
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 415-428
Persistent link: https://www.econbiz.de/10011777390
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