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subject:"Consumer behaviour"
~accessRights:"restricted"
~isPartOf:"The journal of product & brand management"
~subject:"Consumer behavior"
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Consumer behaviour
Consumer behavior
Konsumentenverhalten
230
Brand management
184
Markenführung
184
Brand image
157
Markenimage
157
Brand
115
Markenartikel
113
Beziehungsmarketing
65
Relationship marketing
65
Social Web
47
Social web
47
Internet marketing
38
Online-Marketing
38
Luxury goods
29
Luxusgüter
29
Advertising effects
27
Emotion
27
Werbewirkung
27
Brand loyalty
21
Social media
20
Viral marketing
19
Virales Marketing
19
Markentreue
17
Corporate Social Responsibility
15
Corporate social responsibility
15
Marketing management
14
Brand love
13
Marketingmanagement
13
Customer integration
12
Customer satisfaction
12
Kundenintegration
12
Kundenzufriedenheit
12
Personality psychology
12
Persönlichkeitspsychologie
12
Brand attitude
11
Brand attachment
10
Brand trust
10
Confidence
10
Vertrauen
10
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11
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Article
230
Book / Working Paper
1
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Article in journal
230
Aufsatz in Zeitschrift
230
Aufsatzsammlung
1
Language
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English
231
Author
All
Guzman, Francisco
8
Hegner, Sabrina
3
Kang, Jiyun
3
Al-Kwifi, Sam O.
2
Bashir, Irfan
2
Bhaduri, Gargi
2
Davari, Arezoo
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Grappi, Silvia
2
Jevons, Colin
2
Kapferer, Jean-Noël
2
Khan, Sameeullah
2
Kowalczyk, Christine M.
2
Kwon, Wi-suk
2
Li, Yuan
2
Loureiro, Sandra Maria Correia
2
Paswan, Audhesh K.
2
Pinto, Diego Costa
2
Shobeiri, Saeed
2
Stoel, Leslie
2
Trudeau H., Sabrina
2
Tseng, Timmy H.
2
Valette-Florence, Pierre
2
Veloutsou, Cleopatra
2
Watchravesringkan, Kittichai
2
Xia, Lan
2
Aagerup, Ulf
1
Abratt, Russell
1
Adams, Frank G.
1
Addicott, Branden J.
1
Ahmad, Fayez
1
Ahmed, Zafar U.
1
Al Shebil, Saleh
1
Alvarado-Karste, Diego
1
Alves, Alessandro Martins
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Arcand, Manon
1
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Published in...
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The journal of product & brand management
Journal of retailing and consumer services
1,534
Journal of business research : JBR
1,450
International journal of hospitality management
518
European Journal of Marketing
364
Journal of Consumer Marketing
364
International journal of consumer studies
321
Asia Pacific journal of marketing and logistics
280
SpringerLink / Bücher
280
International Journal of Retail & Distribution Management
258
Psychology & marketing
249
Tourism management : research, policies, practice
229
Technological forecasting & social change : an international journal
223
Journal of marketing communications
219
Journal of travel and tourism marketing
219
Management science : journal of the Institute for Operations Research and the Management Sciences
219
Journal of Islamic marketing
214
Journal of Product & Brand Management
200
The journal of brand management : an international journal
199
International journal of advertising : the review of marketing communications
197
Journal of international consumer marketing
194
International journal of contemporary hospitality management
192
Working paper / National Bureau of Economic Research, Inc.
191
Journal of retailing
185
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
182
Marketing intelligence & planning
181
Discussion paper / Centre for Economic Policy Research
167
Journal of hospitality marketing & management
167
Journal of promotion management : innovations in planning and applied research
167
Journal of marketing management : JMM ; journal of the Academy of Marketing
161
Journal of the Academy of Marketing Science
160
The international review of retail, distribution and consumer research
157
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
156
Journal of Services Marketing
155
Journal of strategic marketing
151
Marketing Intelligence & Planning
151
Food policy : economics planning and politics of food and agriculture
143
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
143
The journal of services marketing
142
Discussion papers / CEPR
141
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ECONIS (ZBW)
231
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231
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1
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
2
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
3
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
4
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
5
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
6
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
7
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
8
Sustainable luxury brands : the moderating effects of salient identity-based goals
Li, Jiarui
;
Kang, Jiyun
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10014486341
Saved in:
9
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
10
Who let the dogs out? : how underdog biographies told by family firms affect consumers’ brand attitude
Lude, Maximilian Joachim
;
Prügl, Reinhard
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 774-787
Persistent link: https://www.econbiz.de/10014315443
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