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subject:"Consumer behaviour"
~accessRights:"restricted"
~person:"Wen, Taylor Jing"
~subject:"Beziehungsmarketing"
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Consumer behaviour
Beziehungsmarketing
Advertising effects
6
Emotion
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Konsumentenverhalten
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Werbewirkung
6
Advertising
3
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3
Comparative advertising
2
Experiment
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affect priming
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comparative advertising
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Brand
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Virales Marketing
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ad-induced affect
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affect-as-information
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affective states
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brand involvement
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comparison valence
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context-induced affect
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Wen, Taylor Jing
Septianto, Felix
25
Han, Heesup
13
Mattila, Anna S.
9
Prashar, Sanjeev
8
Ahn, Jiseon
7
Ladhari, Riadh
7
Loureiro, Sandra Maria Correia
7
Phau, Ian
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Prayag, Girish
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Antonetti, Paolo
6
Bagozzi, Richard P.
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Chua, Bee-Lia
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Junaid, Muhammad
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Kidwell, Blair
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Miao, Li
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Qu, Hailin
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Sarkar, Abhigyan
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Thaichon, Park
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Woosnam, Kyle Maurice
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Arslanagic-Kalajdzic, Maja
5
Bock, Dora E.
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Chiew, Tung Moi
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Folse, Judith Anne Garretson
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Garg, Nitika
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Hanks, Lydia
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Hasford, Jonathan
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Hou, Fujun
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Hussain, Khalid
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Kemp, Elyria
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Morris, Jon D.
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Ribeiro, Manuel Alector
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Sarkar, Juhi Gahlot
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Scott, Noel
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Woosnam, Kyle M.
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Aleshinloye, Kayode D.
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Alnawas, Ibrahim
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Journal of current issues and research in advertising
3
International journal of advertising : the review of marketing communications
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
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1
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
2
Listicles vs. narratives : the interplay between mood, message type, and disclosure on native-advertising effectiveness
Noland, Chris R.
;
Wen, Taylor Jing
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 377-399
Persistent link: https://www.econbiz.de/10013464083
Saved in:
3
Predicting advertising persuasiveness : a decision tree method for understanding emotional (in)congruence of ad placement on YouTube
Wen, Taylor Jing
;
Chuan, Ching-Hua
;
Yang, Jing
;
Tsai, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10013358824
Saved in:
4
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
5
Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1009-1027
Persistent link: https://www.econbiz.de/10012179087
Saved in:
6
Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
Wu, Linwan
;
Wen, Taylor Jing
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 296-315
Persistent link: https://www.econbiz.de/10012200244
Saved in:
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