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subject:"Consumer behaviour"
~accessRights:"restricted"
~subject:"Organizational psychology"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Organizational psychology
Emotion
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4
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4
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4
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advancing methodological thought and practice
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Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Journal of marketing management : MM
1
The international review of retail, distribution and consumer research
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Introducing the concept of brand appropriation through optics wars
Lajante, Mathieu
;
Ladhari, Riadh
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-88)
.
2022
Persistent link: https://www.econbiz.de/10013281255
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2
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
Saved in:
3
Sentiment analysis of social media engagement to purchasing intention
Wiliam, A.
;
Sasmoko
;
Kosasih, Wibowo
;
Indrianti, Y.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 362-365)
.
2020
Persistent link: https://www.econbiz.de/10012226597
Saved in:
4
A trip down memory lane : how photograph insertion methods trigger emotional memory and enhance recall during interviews
Kjellstrand, Indira
;
Vince, Russ
- In:
Advancing methodological thought and practice
,
(pp. 39-53)
.
2020
Persistent link: https://www.econbiz.de/10012316252
Saved in:
5
"It's an illusion, but it looks real!" : consumer affective, cognitive and behavioural responses to augmented reality applications
Javornik, Ana
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 987-1011
Persistent link: https://www.econbiz.de/10011612539
Saved in:
6
Exploring the mediating role of affective and cognitive satisfaction on the effect of service quality on loyalty
Hartono, Markus
;
Raharjo, Hendry
- In:
Total quality management & business excellence : an …
26
(
2015
)
9/10
,
pp. 971-985
Persistent link: https://www.econbiz.de/10011440757
Saved in:
7
Affective commitment and customer loyalty in crowdsourcing : antecedents, interdependencies, and practical implications
Schulten, Matthias Bernhard
;
Schaefer, Fabian
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 516-528
Persistent link: https://www.econbiz.de/10011534176
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