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subject:"Consumer behaviour"
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Search: subject_exact:"Women's studies"
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Consumer behaviour
Gender studies
245
Geschlechterforschung
245
Gender
143
Geschlecht
142
Weibliche Führungskräfte
71
Women managers
71
Women
60
Frauen
59
Weibliche Arbeitskräfte
56
Women workers
56
Gleichberechtigung
55
Gender equality
53
Business start-up
50
Unternehmensgründung
50
Gender discrimination
44
Geschlechterdiskriminierung
44
Entrepreneurship
43
Entrepreneurship approach
41
Diversity Management
26
Diversity management
26
Personality psychology
25
Persönlichkeitspsychologie
25
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23
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23
Welt
21
World
21
gender
21
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19
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19
Gender Economics
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Gender economics
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19
Leadership style
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Managers
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Soziale Rolle
16
Frauenbewegung
15
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15
Women's movement
15
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19
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Abdul-Ghani, Eathar
1
Ahsan, Tanveer
1
Ali, Fayaz
1
Ashtaputre, Anjali
1
Aubrey, Jennifer Stevens
1
Bhatnagar, Roopali
1
Borau, Sylvie
1
Branton, Scott E.
1
Chen, Xiang
1
Chu, Kyounghee
1
Compton, Cristin A.
1
Cui, Yuanyuan
1
De Meulenaer, Sarah
1
Dens, Nathalie
1
Dilpreet Singh
1
Eisend, Martin
1
Gentry, James W.
1
Gunter, Benjamin C.
1
Gupta, Shipra
1
Hatzithomas, Leonidas
1
Hyde, Kenneth F.
1
Josiam, Bharath M.
1
Kayal, Ghadeer G.
1
Kim, Ji Yoon
1
Kim, Jungkeun
1
Kinley, Tammy R.
1
Kwon, Junbum
1
Lapierre, Matthew A.
1
Lee, Doo-Hee
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Malefyt, Timothy de Waal
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1
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1
McCabe, Maryann
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Moss, Gloria.
1
Neale, Larry
1
Nelson, Michelle R.
1
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International journal of advertising : the quarterly review of marketing communications
2
Journal of consumer behaviour : an international research review
2
Journal of retailing and consumer services
2
Anthropology and business
1
European journal of marketing
1
International journal of consumer studies
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of marketing theory and practice : JMTP
1
Journal of strategic marketing
1
Management communication quarterly : an international journal
1
Paradigm : the journal of Institute of Management Technology
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
19
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1
Does character's gender matter in inspirational brand story? : exploring the moderating effect of gender role conformity
Chen, Xiang
;
Wang, Cheng Lu
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1749-1757
Persistent link: https://www.econbiz.de/10014335633
Saved in:
2
Love or like : gender effects in emotional expression in online reviews
Abdul-Ghani, Eathar
;
Kim, Jungkeun
;
Kwon, Junbum
;
Hyde, …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3592-3616
Persistent link: https://www.econbiz.de/10013457462
Saved in:
3
Effects of hedonic shopping motivations and gender differences on compulsive online buyers
Wang, Xuhui
;
Ali, Fayaz
;
Tauni, Muhammad Zubair
;
Zhang, …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 120-135
Persistent link: https://www.econbiz.de/10013204903
Saved in:
4
Boys go, girls go along : exploring gender and price differences regarding themes present on children’s graphic t-shirts
Lapierre, Matthew A.
;
Ashtaputre, Anjali
;
Aubrey, …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 432-448
Persistent link: https://www.econbiz.de/10013367912
Saved in:
5
Positive gender congruency effects on shopper responses : field evidence from a gender egalitarian culture
Otterbring, Tobias
;
Bhatnagar, Roopali
;
Samuelsson, Peter
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012665988
Saved in:
6
There's no such thing as a gay bar : co-sexuality and the neoliberal branding of queer spaces
Branton, Scott E.
;
Compton, Cristin A.
- In:
Management communication quarterly : an international …
35
(
2021
)
1
,
pp. 69-95
Persistent link: https://www.econbiz.de/10012426325
Saved in:
7
Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.
;
Tsichla, Eirini
;
Hatzithomas, Leonidas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
Saved in:
8
Does gender bias exist? : the impact of gender congruity on consumer's Airbnb booking intention and the mediating role of trust
Su, Na
;
Mattila, Anna S.
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012293819
Saved in:
9
Women, consumption and paradox
Malefyt, Timothy de Waal
(
ed.
);
McCabe, Maryann
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10013182234
Saved in:
10
The effect of ad smiles on consumer attitudes and intentions : influence of model gender and consumer gender
Trivedi, Rohit H.
;
Teichert, Thorsten
- In:
Journal of business research : JBR
99
(
2019
),
pp. 197-205
Persistent link: https://www.econbiz.de/10012023600
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