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subject:"Consumer behaviour"
~institution:"AMA Winter Academic Conference <2021, Online>"
~subject:"Markenimage"
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AMA Winter Academic Conference <2021, Online>
Springer Fachmedien Wiesbaden
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
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Fördergesellschaft Marketing (FGM) e.V.
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
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2021
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