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subject:"Consumer behaviour"
~institution:"Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>"
~subject:"Advertising effects"
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
Springer Fachmedien Wiesbaden
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Markendialog <12, 2008, Berlin>
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Working paper / Humboldt-Universität zu Berlin, Wirtschafts- und Sozialwissenschaften an der Landwirtschaftlich-Gärtnerischen Fakultät
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Forschung und Praxis im Agrarmarketing : Forschungskolloquium anläßlich des 65. Geburtstages von Prof. Dr. Manfred Helzer
Halk, Oliver
(
contributor
);
Helzer, Manfred
(
contributor
); …
-
1997
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