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subject:"Consumer behaviour"
~institution:"RWTH Aachen"
~person:"Scheuffelen, Stefan C."
~subject:"Advertising effects"
~subject:"Social web"
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Scheuffelen, Stefan C.
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Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C.
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2017
Persistent link: https://www.econbiz.de/10011639112
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