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subject:"Consumer behaviour"
~institution:"Verlag Dr. Kovač"
~subject:"Markenimage"
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Consumer behaviour
Markenimage
Markenpolitik
13
Brand management
11
Markenführung
11
Deutschland
6
Germany
6
Verbraucherverhalten
5
Konsumentenverhalten
3
Kundenbindung
3
Markenartikel
3
Brand
2
Kaufverhalten
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2
Luxusgüter
2
Luxusware
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Marketingmanagement
2
Organisatorischer Wandel
2
Organizational change
2
Akzeptanz
1
App <Programm>
1
Arbeitsnachfrage
1
Asian
1
Asiatisch
1
Asien
1
Auslandsinvestition
1
Automotive industry
1
Brand loyalty
1
Business-to-Business-Marketing
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Capitalism
1
Communication
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Competitive analysis
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Consumer goods
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Consumer motivation
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Crowdsourcing
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Customer acquisition
1
Customer retention
1
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Hochschulschrift
4
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3
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German
3
English
1
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Batton, Nadine
1
Eichenauer, Sabrina
1
Hanisch, Johannes
1
Isenberg, Marcel
1
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Verlag Dr. Kovač
Springer Fachmedien Wiesbaden
30
Information Resources Management Association
6
NetLibrary, Inc
5
American Marketing Association
4
National Bureau of Economic Research
4
Haufe-Lexware GmbH & Co. KG
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Books on Demand GmbH <Norderstedt>
1
Brandsboard e.V.
1
Campus Verlag
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
DerMarkentag <Veranstaltung> <8., 2021, Online>
1
EBS Business School
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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ECONIS (ZBW)
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Strategic corporate brand management of multinational corporations : analysis of consumers' brand perceptions and effects, and the role of contextual factors
Batton, Nadine
-
2021
Persistent link: https://www.econbiz.de/10012302512
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2
Crowdsourcing als neuer Ansatz der Interaktion zwischen Marken und ihren Kunden
Eichenauer, Sabrina
-
2017
Persistent link: https://www.econbiz.de/10013435861
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3
Automotive interior design : eine verhaltenswissenschaftliche Untersuchung der Wirkung automobiler Produktgestaltung am Beispiel des Fahrzeuginnenraums
Hanisch, Johannes
-
2017
Persistent link: https://www.econbiz.de/10013435865
Saved in:
4
Consumer engagement behaviors : motivationale Determinanten und Wirkungen der Ausübung markenbezogener Handlungen im Kontext von Facebook-Markenseiten
Isenberg, Marcel
-
2016
Persistent link: https://www.econbiz.de/10011534260
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