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subject:"Consumer behaviour"
~institution:"Verlag Dr. Kovač"
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Consumer behaviour
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Verlag Dr. Kovač
Springer Fachmedien Wiesbaden
10
Information Resources Management Association
6
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3
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Edward Elgar Publishing
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
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Fördergesellschaft Marketing (FGM) e.V.
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Gesellschaft zur Erforschung des Markenwesens
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Global Brand Conference <11., 2016, Bradford>
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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Gottfried Wilhelm Leibniz Universität Hannover
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
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Markendialog <12, 2008, Berlin>
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NetLibrary, Inc
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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Society for Consumer Psychology.
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Crowdsourcing als neuer Ansatz der Interaktion zwischen Marken und ihren Kunden
Eichenauer, Sabrina
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2017
Persistent link: https://www.econbiz.de/10013435861
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2
Automotive interior design : eine verhaltenswissenschaftliche Untersuchung der Wirkung automobiler Produktgestaltung am Beispiel des Fahrzeuginnenraums
Hanisch, Johannes
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2017
Persistent link: https://www.econbiz.de/10013435865
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3
Consumer engagement behaviors : motivationale Determinanten und Wirkungen der Ausübung markenbezogener Handlungen im Kontext von Facebook-Markenseiten
Isenberg, Marcel
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2016
Persistent link: https://www.econbiz.de/10011534260
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