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subject:"Consumer behaviour"
~isPartOf:"Asia-Pacific journal of business administration"
~isPartOf:"European journal of marketing : EJM"
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Search: subject_exact:"Personality trait"
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Consumer behaviour
Personality trait
5
Persönlichkeitsmerkmal
5
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Beziehungsmarketing
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Emotion
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Personality psychology
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Asia-Pacific journal of business administration
European journal of marketing : EJM
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Psychology & marketing
7
Journal of marketing theory and practice
5
Journal of business research : JBR
4
Journal of consumer behaviour : an international research review
4
Journal of retailing and consumer services
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International journal of hospitality management
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Journal of international consumer marketing
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Journal of business ethics : JOBE
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Journal of customer behaviour
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Journal of internet commerce
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Journal of promotion management : innovations in planning and applied research
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The IUP journal of brand management : IJBRM
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Young consumers : insight and ideas for responsible marketers
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Arab economic and business journal
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Asia Pacific journal of marketing and logistics
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Athens journal of business & economics : AJBE
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Australasian marketing journal
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Boston College working papers in economics
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Conference proceedings trends in business communication 2016
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Discussion paper series / IZA
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Emerald insight
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The moderating role of consumer personality and source credibility in celebrity endorsements
Roy, Subhadip
;
Jain, Varsha
;
Rana, Pragati
- In:
Asia-Pacific journal of business administration
5
(
2013
)
1
,
pp. 72-88
Persistent link: https://www.econbiz.de/10009738416
Saved in:
2
Self-congruity, brand attitude, and brand loyalty : a study on luxury brands
Liu, Fang
;
Li, Jianyao
;
Mizerski, Dick
;
Soh, Huangting
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 922-937
Persistent link: https://www.econbiz.de/10009572876
Saved in:
3
Corporate social performance and consumer-retailer emotional attachment : the moderating role of individual traits
Vlachos, Pavlos A.
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1559-1580
Persistent link: https://www.econbiz.de/10009707876
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