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subject:"Consumer behaviour"
~isPartOf:"Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren"
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Consumer behaviour
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Hunke, Guido
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Kilzer, Franz
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Wildner, Raimund
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Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
International journal of consumer studies
17
Journal of retailing and consumer services
12
Working paper / National Bureau of Economic Research, Inc.
10
Journal of business research : JBR
7
NBER Working Paper
7
NBER working paper series
7
The silver market phenomenon : marketing and innovation in the aging society
7
Journal of marketing management : MM
6
Psychology & marketing
6
The aging consumer : perspectives from psychology and marketing
6
The journal of services marketing
6
International journal of hospitality management
5
Journal of fashion marketing and management
5
The aging consumer : perspectives from psychology and economics
5
The international review of retail, distribution and consumer research
5
Health marketing quarterly
4
International journal of pharmaceutical and healthcare marketing : IJPHM
4
International journal of retail & distribution management
4
Jahrbuch Seniorenmarketing
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of consumer behaviour : an international research review
4
Journal of travel and tourism marketing
4
Marketing letters : a journal of research in marketing
4
European journal of marketing
3
International journal of contemporary hospitality management
3
Journal of advertising research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of financial services marketing : JFSM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
MEA discussion papers
3
Marketing and consumer psychology series
3
SpringerLink / Bücher
3
Technological forecasting & social change : an international journal
3
The silver market phenomenon : business opportunities in an era of demographic change
3
Working papers / Institute of Economic Research SAS
3
55plus Marketing : Zukunftsmarkt Senioren
2
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
2
After sixty : marketing to baby boomers reaching their big transition years
2
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ECONIS (ZBW)
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Generation Silber : eine Zielgruppe mit Potenzial
Wildner, Raimund
- In:
Best Practice Modelle im 55plus Marketing : bewährte …
,
(pp. 39-53)
.
2011
Persistent link: https://www.econbiz.de/10008669171
Saved in:
2
Quo Vadis 55plus Marketing?
Hunke, Guido
;
Reidl, Andreas
- In:
Best Practice Modelle im 55plus Marketing : bewährte …
,
(pp. 32-38)
.
2011
Persistent link: https://www.econbiz.de/10008669172
Saved in:
3
Der "Best Ager" als Shopper : Konsumeinstellungen und Einkaufsstättenwahl
Kilzer, Franz
- In:
Best Practice Modelle im 55plus Marketing : bewährte …
,
(pp. 263-276)
.
2011
Persistent link: https://www.econbiz.de/10008669913
Saved in:
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