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subject:"Consumer behaviour"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Einzelhandel"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Einzelhandel
Konsumentenverhalten
694
Brand management
343
Markenführung
343
Brand image
285
Markenimage
285
Brand
230
Markenartikel
228
Beziehungsmarketing
127
Relationship marketing
127
Emotion
64
Advertising effects
57
Werbewirkung
57
Luxury goods
52
Luxusgüter
52
Social Web
51
Social web
51
Customer satisfaction
48
Kundenzufriedenheit
48
Marketing management
45
Marketingmanagement
45
Internet marketing
43
Online-Marketing
42
Personality psychology
39
Persönlichkeitspsychologie
39
Brand loyalty
37
Retail trade
37
Advertising
34
Viral marketing
33
Virales Marketing
33
Werbung
33
Corporate Social Responsibility
30
Corporate social responsibility
30
Markentreue
29
Brand extension
27
Markentransfer
27
Dienstleistungsqualität
25
Service quality
25
China
23
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Undetermined
302
Free
10
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Article
690
Book / Working Paper
5
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
695
Collection of articles of several authors
6
Sammelwerk
6
Case study
3
Conference paper
3
Fallstudie
3
Festschrift
3
Konferenzbeitrag
3
Konferenzschrift
1
Systematic review
1
Übersichtsarbeit
1
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English
695
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Grappi, Silvia
6
Phau, Ian
6
Dwivedi, Yogesh Kumar
5
Grohmann, Bianca
5
Ilicic, Jasmina
5
Johnson, Lester W.
5
Kaushik, Geetanjali
5
Kulczynski, Alicia
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Romani, Simona
5
Simintiras, Antonis C.
5
Baxter, Stacey M.
4
Guèvremont, Amélie
4
Mitchell, Vincent-Wayne
4
Pelsmacker, Patrick de
4
Roper, Stuart
4
Sharma, Piyush
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Baghi, Ilaria
3
Bruhn, Manfred
3
Buil, Isabel
3
Canniford, Robin
3
De Chernatony, Leslie
3
Dens, Nathalie
3
Drennan, Judy
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Grace, Debra
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Krishen, Anjala S.
3
Liu, Fang
3
Lowe, Ben
3
Merrilees, Bill
3
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Institution
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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European journal of marketing : EJM
The journal of brand management : an international journal
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,892
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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ECONIS (ZBW)
695
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1
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695
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
4
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
5
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
6
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
7
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
8
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
9
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
10
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
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