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subject:"Consumer behaviour"
~isPartOf:"European journal of marketing : EJM"
~subject:"Brand image"
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Self-congruity, brand attitude, and brand loyalty : a study on luxury brands
Liu, Fang
;
Li, Jianyao
;
Mizerski, Dick
;
Soh, Huangting
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 922-937
Persistent link: https://www.econbiz.de/10009572876
Saved in:
2
Corporate social performance and consumer-retailer emotional attachment : the moderating role of individual traits
Vlachos, Pavlos A.
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1559-1580
Persistent link: https://www.econbiz.de/10009707876
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