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subject:"Consumer behaviour"
~isPartOf:"Fachbuchreihe WiWi Kompetenz kompakt"
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Consumer behaviour
Kaufentscheidung
3
Konsumentenverhalten
3
Purchase decision
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Advertising planning
1
Cognition
1
Kognition
1
Marketing management
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Marketingmanagement
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Psychology of advertising
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German
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Schneider, Willy
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Books on Demand GmbH <Norderstedt>
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Fachbuchreihe WiWi Kompetenz kompakt
Journal of retailing and consumer services
26
Journal of consumer behaviour : an international research review
15
SpringerLink / Bücher
9
Journal of business research : JBR
8
Psychology & marketing
8
Springer Proceedings in Business and Economics
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
International journal of internet marketing and advertising : IJIMA
5
Journal of Asian finance, economics and business : JAFEB
5
Journal of consumer behaviour
5
Journal of retailing
5
The international review of retail, distribution and consumer research
5
European research studies
4
International journal of hospitality management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of marketing theory and practice
4
Journal of the Academy of Marketing Science
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
NBER working paper series
4
Research
4
Springer eBook Collection
4
Technological forecasting & social change : an international journal
4
Young consumers : insight and ideas for responsible marketers
4
Cogent business & management
3
Consumer behavior analysis : (a) rational approach to consumer choice
3
Edition Wissenschaft Apprimus
3
European journal of marketing : EJM
3
Improving marketing strategies for private label products
3
Journal of advertising research
3
Journal of customer behaviour
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of promotion management : innovations in planning and applied research
3
Market : review for marketing theory and practice
3
Marketing letters : a journal of research in marketing
3
Premier reference source
3
Springer eBooks / Business and Management
3
The journal of brand management : an international journal
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ECONIS (ZBW)
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Konsumentenverhalten kompakt : Typen - Theorien - Trends
Schneider, Willy
-
2021
Persistent link: https://www.econbiz.de/10012502086
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2
Markt- und Werbepsychologie
Schneider, Willy
-
2020
Persistent link: https://www.econbiz.de/10012230611
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3
Käuferverhalten : "Kaufst Du noch, oder lebst Du schon?" ; Lernvorsprung durch verdichtetes Fachwissen
Schneider, Willy
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011799945
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