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subject:"Consumer behaviour"
~isPartOf:"GITAM journal of management : a quarterly publication of GITAM Institute of Management"
~subject:"Indien"
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Consumer behaviour
Indien
Mobile phone
6
Mobiltelefon
6
Konsumentenverhalten
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Mobile communications
4
Mobilkommunikation
4
India
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Advertising
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Advertising effects
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Mobile marketing
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Werbewirkung
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Addiction
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Consumer attitudes
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Reddy, T. Ravindra
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Amin, Prashant
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Fonceca, Clayton Michael
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Justus, T. Frank Sunil
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Lakshmi, N. Rajya
1
Lisa, E.
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Sarkar, Dev Narayan
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Sunitha, T.
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
Journal of retailing and consumer services
19
Telecommunications policy : the international journal of digital economy, data sciences and new media
19
International journal of business information systems : IJBIS
11
Journal of business research : JBR
10
International journal of technology marketing : IJTMkt
9
Technological forecasting & social change : an international journal
9
International journal of internet marketing and advertising : IJIMA
8
Young consumers : insight and ideas for responsible marketers
8
Asia Pacific journal of marketing and logistics
7
International journal of consumer studies
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
Journal of marketing communications
7
Services marketing quarterly
7
Journal of marketing management : MM
6
Applied economics letters
5
International journal of business innovation and research
5
Journal of Asian finance, economics and business : JAFEB
5
Management information systems : mis quarterly
5
The journal of services marketing
5
The service industries journal
5
Amfiteatru economic : an economic and business research periodical
4
Discussion paper
4
Information systems research : ISR
4
International journal of electronic commerce : IJEC
4
Journal of consumer marketing
4
Journal of global marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of internet commerce
4
Journal of marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
SpringerLink / Bücher
4
Working paper
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CSD working paper series
3
Cleaner and responsible consumption
3
Electronic commerce research and applications
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Global business review
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HBS Case
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ICT India working paper
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ECONIS (ZBW)
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Consumer attitudes towards SMS advertising : an empirical study-strategic and tactical implications
Amin, Prashant
;
Zaveri, Bijal
- In:
GITAM journal of management : a quarterly publication …
16
(
2018
)
4
,
pp. 29-48
Persistent link: https://www.econbiz.de/10012050730
Saved in:
2
Mobile phone usage addiction : an empirical study
Fonceca, Clayton Michael
;
Lisa, E.
;
Thairiyam, Moieeson
- In:
GITAM journal of management : a quarterly publication …
16
(
2018
)
4
,
pp. 138-144
Persistent link: https://www.econbiz.de/10012050796
Saved in:
3
Determinants of word of mouse in purchase of mobile phones
Justus, T. Frank Sunil
;
Sunitha, T.
- In:
GITAM journal of management : a quarterly publication …
15
(
2017
)
3
,
pp. 70-79
Persistent link: https://www.econbiz.de/10011977006
Saved in:
4
Consumer's attitude towards SMS advertising : a study in Nellore City, Andhra Pradesh, India
Reddy, T. Ravindra
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
2
,
pp. 253-258
Persistent link: https://www.econbiz.de/10011398446
Saved in:
5
Consumer's attitude towards SMS advertising in Nellore city, Andhra Pradesh a factor analysis approach
Reddy, T. Ravindra
;
Lakshmi, N. Rajya
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 212-223
Persistent link: https://www.econbiz.de/10011302367
Saved in:
6
Designing a rural distribution network for mobile handsets in India : a conceptual framework
Sarkar, Dev Narayan
- In:
GITAM journal of management : a quarterly publication …
12
(
2014
)
4
,
pp. 157-171
Persistent link: https://www.econbiz.de/10011292562
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