//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Children"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cognitive skills"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Children
Advertising effects
13
Cognition
13
Kognition
13
Werbewirkung
13
Konsumentenverhalten
9
Advertising
6
Werbung
6
Brand image
3
Brand management
3
Kinder
3
Markenführung
3
Markenimage
3
Product Placement
3
Product placement
3
Target group
3
Zielgruppe
3
Gender
2
Geschlecht
2
Humor
2
Internet marketing
2
Online-Marketing
2
Psychology of advertising
2
Werbepsychologie
2
brand attitude
2
children
2
need for cognition
2
Analphabetismus
1
Anthropomorphism
1
Außenwerbung
1
Ball game
1
Ballsport
1
Brand
1
Brand placement
1
CPI-placement
1
Celebrity endorsement
1
Celebrity-Werbung
1
Computerspiel
1
Creativity
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Conference paper
2
Konferenzbeitrag
2
Language
All
English
10
Author
All
Avramova, Yana R.
2
Dens, Nathalie
2
Pelsmacker, Patrick de
2
Baack, Daniel W.
1
Buijzen, Moniek
1
Cauberghe, Veroline
1
Chang, Chingching
1
Chang, Chun-Tuan
1
Chu, Kyounghee
1
Chu, Xing-Yu
1
Herrmann, Jean-Luc
1
Hudders, Liselot
1
Kacha, Mathieu
1
Kim, Ji Yoon
1
Lee, Doo-Hee
1
Lee, Yu-Kang
1
Matthes, Jörg
1
Naderer, Brigitte
1
Panic, Katarina
1
Rozendaal, Esther
1
Till, Brian
1
Valkenburg, Patti M.
1
Walliser, Björn
1
Wilson, Rick T.
1
Wu, Yuan-Ciao
1
Zeller, Patrick
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Discussion paper series / IZA
131
IZA Discussion Paper
69
Journal of business research : JBR
64
NBER working paper series
51
NBER Working Paper
44
Working paper / National Bureau of Economic Research, Inc.
43
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of retailing and consumer services
30
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Psychology & marketing
25
Economics of education review
23
Journal of marketing research : JMR
21
Journal of behavioral decision making
19
Marketing letters : a journal of research in marketing
17
Labour economics : official journal of the European Association of Labour Economists
16
Journal of economic behavior & organization : JEBO
15
CESifo working papers
13
International journal of hospitality management
13
Journal of economic psychology : research in economic psychology and behavioral economics
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of consumer behaviour : an international research review
12
Journal of human resources : JHR
12
Journal of marketing management : MM
12
Review of Economics of the Household
12
European journal of marketing : EJM
11
International journal of advertising : the review of marketing communications
11
Journal of consumer research : JCR ; an interdisciplinary journal
11
Journal of marketing communications
11
Tourism management : research, policies, practice
11
Working papers / Inter-American Development Bank, Department of Research and Chief Economist
11
Discussion paper
10
Journal of retailing
10
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
10
The journal of brand management : an international journal
10
Working paper
10
Applied economics
9
Asia Pacific journal of marketing and logistics
9
China economic review : an international journal
9
Discussion paper / Centre for Economic Policy Research
9
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Right metaphor, right place : choosing a visual metaphor based on product type and consumer differences
Chang, Chun-Tuan
;
Wu, Yuan-Ciao
;
Lee, Yu-Kang
;
Chu, Xing-Yu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 309-336
Persistent link: https://www.econbiz.de/10011859426
Saved in:
2
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
3
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
5
The effect of non-stereotypical gender role advertising on consumer evaluation
Chu, Kyounghee
;
Lee, Doo-Hee
;
Kim, Ji Yoon
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 106-134
Persistent link: https://www.econbiz.de/10011547965
Saved in:
6
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
7
Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
Saved in:
8
Is that website for me? : website-self-congruency effects triggered by visual designs
Chang, Chingching
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 835-860
Persistent link: https://www.econbiz.de/10009674961
Saved in:
9
Children's understanding of advertisers' persuasive tactics
Rozendaal, Esther
;
Buijzen, Moniek
;
Valkenburg, Patti M.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 329-350
Persistent link: https://www.econbiz.de/10009154727
Saved in:
10
Consumer consideration of sponsor brands they do not remember : taking a wider look at the memorisation effects of sponsorship
Herrmann, Jean-Luc
;
Walliser, Björn
;
Kacha, Mathieu
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 259-281
Persistent link: https://www.econbiz.de/10009154738
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->