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subject:"Consumer behaviour"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Advertising effects
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brand familiarity
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brand placement
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Avramova, Yana R.
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Dens, Nathalie
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International journal of advertising : the quarterly review of marketing communications
Journal of marketing management : MM
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Journal of business research : JBR
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South Asian journal of management : SAJM
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The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
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The journal of consumer marketing
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
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2
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
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