//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~isPartOf:"International journal of consumer studies"
~person:"Zhou, Liying"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Queer studies"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Brand image
1
Brand management
1
Gender
1
Gender studies
1
Geschlecht
1
Geschlechterforschung
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
brand identification
1
gender effect
1
gender role conformity
1
inspirational brand story
1
sympathy
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Zhou, Liying
Chen, Xiang
1
Joshi, Nishank
1
Kuruvilla, Shelja J.
1
Shah, Nidhi
1
Wang, Cheng Lu
1
Published in...
All
International journal of consumer studies
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Does character's gender matter in inspirational brand story? : exploring the moderating effect of gender role conformity
Chen, Xiang
;
Wang, Cheng Lu
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1749-1757
Persistent link: https://www.econbiz.de/10014335633
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->