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subject:"Consumer behaviour"
~isPartOf:"International journal of consumer studies"
~subject:"gender effect"
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Consumer behaviour
gender effect
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Behavioral economics
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International journal of consumer studies
Journal of consumer behaviour : an international research review
7
Journal of marketing management : MM
7
Gendering theory in marketing and consumer research
4
Journal of business research : JBR
4
The service industries journal
4
International journal of advertising : the quarterly review of marketing communications
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Journal of retailing and consumer services
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Brick & mortar shopping in the 21st century
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Consumer Australia : historical perspectives
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European journal of marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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International journal of management, economics and social sciences : IJMESS
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International journal of services, economics and management
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business ethics : JOBE
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Journal of fashion marketing and management
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Journal of hospitality marketing & management
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Journal of marketing communications
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Journal of marketing research : JMR
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Journal of marketing theory and practice : JMTP
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Journal of retailing
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Journal of strategic marketing
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Management communication quarterly : an international journal
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Marketing letters : a journal of research in marketing
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Marketing theory
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Paradigm : the journal of Institute of Management Technology
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Qualitative market research : an international journal
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Social and environmental issues in advertising
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Young consumers : insight and ideas for responsible marketers
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Does character's gender matter in inspirational brand story? : exploring the moderating effect of gender role conformity
Chen, Xiang
;
Wang, Cheng Lu
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1749-1757
Persistent link: https://www.econbiz.de/10014335633
Saved in:
2
Do men and women really shop differently? : an exploration of gender differences in mall shopping in India
Kuruvilla, Shelja J.
;
Joshi, Nishank
;
Shah, Nidhi
- In:
International journal of consumer studies
33
(
2009
)
6
,
pp. 715-723
Persistent link: https://www.econbiz.de/10003907608
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