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subject:"Consumer behaviour"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Keh, Hean Tat"
~subject:"Social web"
~subject:"Theorie"
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Consumer behaviour
Social web
Theorie
Konsumentenverhalten
3
Bundling strategy
1
Cognition
1
Cognitive construal
1
Ease of processing
1
Einzelhandel
1
Emotion
1
Evaluation mode
1
Feeling of luck
1
Framing
1
Kognition
1
Leistungsbündel
1
Online retailing
1
Online-Handel
1
Premium promotion
1
Product bundles
1
Product differentiation
1
Produktdifferenzierung
1
Prospect Theory
1
Prospect theory
1
Regulatory orientation
1
Retail trade
1
Sales promotion
1
Satiation
1
Structural alignability
1
Target group
1
Targeting
1
Variety
1
Verkaufsförderung
1
Zielgruppe
1
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English
3
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Keh, Hean Tat
Gijsbrechts, Els
9
Warlop, Luk
9
Verhoef, Peter C.
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Neslin, Scott A.
5
Pauwels, Koen
5
Dekimpe, Marnik G.
4
Chan, Eugene Y.
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Homburg, Christian
3
Kamakura, Wagner A.
3
Lilien, Gary L.
3
Natter, Martin
3
Prasad, Ashutosh
3
Sattler, Henrik
3
Skiera, Bernd
3
Abou Nabout, Nadia
2
Ailawadi, Kusum L.
2
Campo, Katia
2
Chark, Robin
2
Choi, Jungsil
2
Cornelissen, Gert
2
Cornelißen, Markus
2
De Angelis, Matteo
2
Deleersnyder, Barbara
2
Dewitte, Siegfried
2
Diamantopoulos, Adamantios
2
Emrich, Oliver
2
Ewijk, Bernadette J. van
2
Fitzsimons, Gavan J.
2
Forehand, Mark R.
2
Gill, Tripat
2
Hagtvedt, Henrik
2
Heiman, Amir
2
Heitmann, Mark
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2
Journal of international marketing
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Brands and brand management : contemporary research perspectives
1
International Marketing Review
1
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of service theory and practice : JSTP
1
Marketing letters : a journal of research in marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
3
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1
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
2
Shaping consumer preference using alignable attributes : the roles of regulatory orientation and construal level
Sun, Jin
;
Keh, Hean Tat
;
Lee, Angela Y.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 151-168
Persistent link: https://www.econbiz.de/10012016496
Saved in:
3
Consumer responses to variety in product bundles : the moderating role of evaluation mode
Wang, Xia
;
Sun, Luping
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 335-342
Persistent link: https://www.econbiz.de/10010223401
Saved in:
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