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subject:"Consumer behaviour"
~isPartOf:"International marketing review"
~isPartOf:"The journal of product & brand management"
~subject:"Consumer behavior"
~type_genre:"Collection of articles of several authors"
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Consumer behaviour
Consumer behavior
Konsumentenverhalten
7
Brand management
3
Markenführung
3
Behavioral economics
2
Cultural identity
2
International marketing
2
Internationales Marketing
2
Kulturelle Identität
2
Preismanagement
2
Pricing strategy
2
Verhaltensökonomik
2
Beziehungsmarketing
1
Brand
1
Brand image
1
Cross-cultural management
1
Cross-cultural relations
1
Emerging economies
1
India
1
Indien
1
Interkulturelle Beziehungen
1
Interkulturelles Management
1
Markenartikel
1
Markenimage
1
Marketing management
1
Marketingmanagement
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Relationship marketing
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Book / Working Paper
7
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Collection of articles of several authors
Article in journal
536
Aufsatz in Zeitschrift
536
Sammelwerk
7
Aufsatzsammlung
2
Systematic review
1
Übersichtsarbeit
1
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English
7
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Barnes, Bradley R.
1
Cayolla, Ricardo Roseira
1
Christodoulides, George
1
Demangeot, Catherine
1
Fetscherin, Marc
1
Guzman, Francisco
1
He, Jiaxun
1
Maxwell, Sarah
1
Maxwell, Sarah M.
1
Michaelidou, Nina
1
Pappu, Ravi
1
Veloutsou, Cleopatra
1
Wang, Cheng Lu
1
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International marketing review
The journal of product & brand management
Legends in consumer behavior
32
Premier reference source
23
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
19
Journal of business research : JBR
19
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
13
Journal of consumer behaviour : an international research review
10
International journal of consumer studies
9
Psychology & marketing
9
SAGE library in marketing
9
Legends in marketing
8
Journal of marketing management : MM
7
Research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Bericht der GfK-Tagung : vom ...
5
Journal of consumer affairs : official publication of the American Council on Consumer Interests
5
Marketing and consumer psychology series
5
Research in consumer behavior
5
Routledge interpretive marketing research
5
Sage benchmarks in social research methods
5
The journal of brand management : an international journal
5
Zeszyty naukowe
5
Acta Universitatis Lodziensis / Folia oeconomica
4
Beiträge zur Verbraucherforschung
4
International journal of retail & distribution management
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
PhD series / Copenhagen Business School
4
Research essentials
4
SAGE benchmarks in culture and society
4
Wirtschaftswissenschaftliche Nachhaltigkeitsforschung
4
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
3
Consumption and public life
3
Critical explorations
3
Edward Elgar E-Book Archive
3
International journal of internet marketing and advertising : IJIMA
3
Journal of retailing and consumer services
3
Key issues in marketing management
3
Kritische Verbraucherforschung
3
Marketing intelligence & planning
3
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ECONIS (ZBW)
7
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1
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
Saved in:
2
Brand management and consumer experience : an emerging market perspective
Wang, Cheng Lu
(
ed.
);
He, Jiaxun
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011760470
Saved in:
3
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
4
Cross-cultural and cross-national consumer research : psychology, behavior, and beyond
Michaelidou, Nina
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011342742
Saved in:
5
Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research
Demangeot, Catherine
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011296994
Saved in:
6
The behavioral aspects of pricing
Maxwell, Sarah M.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009566001
Saved in:
7
The behavioral aspects of pricing
Maxwell, Sarah
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008772619
Saved in:
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