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subject:"Consumer behaviour"
~isPartOf:"Journal of Islamic marketing"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Search: subject_exact:"Markenführung"
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Consumer behaviour
Brand management
105
Markenführung
105
Brand image
77
Markenimage
77
Konsumentenverhalten
74
Brand
47
Markenartikel
46
Beziehungsmarketing
19
Relationship marketing
19
Social Web
19
Social web
19
Islam
14
Internet marketing
13
Marketing management
13
Marketingmanagement
13
Online-Marketing
13
Brand loyalty
9
Islamic
9
Islamisch
9
Advertising effects
8
Emotion
8
Markentreue
8
Werbewirkung
8
social media
8
Confidence
7
Customer satisfaction
7
Islamic finance
7
Islamisches Finanzsystem
7
Kundenzufriedenheit
7
Religion
7
Vertrauen
7
Branding
6
Islamic countries
6
Islamische Staaten
6
brand equity
6
brand loyalty
6
Brand architecture
5
Brand love
5
Indonesia
5
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73
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74
Aufsatz in Zeitschrift
74
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English
74
Author
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Zulfiqar Ali Jumani
3
Aji, Hendy Mustiko
2
Amani, David
2
Sasiwemon Sukhabot
2
Aali, Samad
1
Ab Hamid, Siti Ngayesah
1
Abbasi, Amir Zaib
1
Abror, Abror
1
Ahmad Fauzan Badiuzaman
1
Ahmed, Ishfaq
1
Ahmed, Misbah
1
Akdevelioglu, Duygu
1
Alharbi, Raed Khamis
1
Allaberganov, Azizbek
1
Ambarwati, Rita
1
Anam Iqbal
1
Anaya-Sánchez, Rafael
1
Anggara, Ahmad Khabib Dwi
1
Arafat, Mohd Yasir
1
Arifin, Mohamad Rahmawan
1
Ashrafpour, Negar
1
Asrar-ul-Haq, Muhammad
1
Asutay, Mehmet
1
Azam, Mohammad Khalid
1
Azar, Salim L.
1
Azevedo, António
1
Aziz, Shahab
1
Badot, Olivier
1
Baghi, Ilaria
1
Bang, Nguyen
1
Barnier, Virginie de
1
Barès, Franck
1
Baumgarth, Carsten
1
Belk, Russell W.
1
Beresford, Paul
1
Bergianti, Francesca
1
Bhatti, Tariq
1
Bhutto, Muhammad Yaseen
1
Bin Hashim, Sharizal
1
Bogomolova, Svetlana
1
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Journal of Islamic marketing
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
410
The journal of product & brand management
285
The journal of brand management : an international journal
273
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
Journal of marketing communications
75
International journal of hospitality management
74
Marketing intelligence & planning
68
Journal of strategic marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
International journal of advertising : the review of marketing communications
60
Journal of promotion management : innovations in planning and applied research
60
Journal of international consumer marketing
57
Journal of the Academy of Marketing Science
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
International marketing review
50
Journal of marketing management : MM
49
SpringerLink / Bücher
48
Journal of promotion management : JPM
47
Journal of marketing
46
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
European journal of marketing
35
Journal of international marketing
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
International journal of retail & distribution management
34
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
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ECONIS (ZBW)
74
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74
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1
Brand clarity of local and global brands in fast-moving consumer goods : an empirical study in a Middle East country
Vaziri, Maryam
;
Llonch-Andreu, Joan
;
López-Belbeze, Pilar
- In:
Journal of Islamic marketing
14
(
2023
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10013536366
Saved in:
2
In it together : brands benefit after a transgression when perceived as co-owners of the brand community
Kuchmaner, Christina A.
;
Johnson, Jennifer Wiggins
; …
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 190-216
Persistent link: https://www.econbiz.de/10014549748
Saved in:
3
Antecedents and consequences of the "cancel culture" firestorm journey for brands : is there a possibility for forgiveness?
Costa, Cláudia
;
Azevedo, António
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 289-312
Persistent link: https://www.econbiz.de/10014549758
Saved in:
4
Attitude, repurchase intention and brand loyalty toward halal cosmetics
Khalil Hussain
;
Fayyaz, Muhammad Shahzeb
;
Shamim, Amjad
; …
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10014469161
Saved in:
5
Experiential marketing and Islamic branding : a new perspective on college decision in Islamic higher education
Ambarwati, Rita
;
Sari, Dewi Komala
- In:
Journal of Islamic marketing
15
(
2024
)
3
,
pp. 745-776
Persistent link: https://www.econbiz.de/10014520462
Saved in:
6
Love thinketh no evil : mediation role of brand love on consumer religiosity and consumer forgiveness in Tanzanian Islamic banking
Amani, David
- In:
Journal of Islamic marketing
15
(
2024
)
4
,
pp. 1035-1053
Persistent link: https://www.econbiz.de/10014520801
Saved in:
7
Consumer engagement on social media : an analysis of brand post characteristic combinations
Liu, Yang
;
Zhao, Zhijie
;
Wang, Jiaying
;
Qiu, Zeguo
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
9/10
,
pp. 704-742
Persistent link: https://www.econbiz.de/10015050091
Saved in:
8
The mediating effects of perceived brand integrity on brand ethical behavior and corporate brand legitimacy in halal cosmetics
Amani, David
- In:
Journal of Islamic marketing
15
(
2024
)
6
,
pp. 1461-1478
Persistent link: https://www.econbiz.de/10015063225
Saved in:
9
Islamic brands attitudes and its consumption behaviour among non-Muslim residents of Thailand
Sasiwemon Sukhabot
;
Zulfiqar Ali Jumani
- In:
Journal of Islamic marketing
14
(
2023
)
1
,
pp. 196-214
Persistent link: https://www.econbiz.de/10013536379
Saved in:
10
Elucidating green branding among Muslim consumers : the nexus of green brand love, image, trust and attitude
Salehzadeh, Reza
;
Sayedan, Maryam
;
Mirmehdi, Seyed Mehdi
; …
- In:
Journal of Islamic marketing
14
(
2023
)
1
,
pp. 250-272
Persistent link: https://www.econbiz.de/10013536382
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