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subject:"Consumer behaviour"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Medienwirkung"
~subject:"Öffentliche Meinung"
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Consumer behaviour
Medienwirkung
Öffentliche Meinung
Media effect
3
Fernsehwerbung
2
Psychology of advertising
2
Television advertising
2
Werbepsychologie
2
Advertising media
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Advertising planning
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E-Mail
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Sport event
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Television usage
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Baek, Tae Hyun
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Bee, Colleen C.
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Folse, Judith Anne Garretson
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Journal of advertising : official publication of the American Academy of Advertising
Media-Perspektiven
11
Discussion paper / Centre for Economic Policy Research
6
Journal of advertising research
6
NBER working paper series
6
SpringerLink / Bücher
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Handbuch der Marktforschung
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The journal of media economics
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Working paper / National Bureau of Economic Research, Inc.
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Advertising and violence : concepts and perspectives
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Research
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The economic journal : the journal of the Royal Economic Society
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Medien im Marketing : Optionen der Unternehmenskommunikation
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NBER Working Paper
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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
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Springer eBook Collection
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Zur Ökonomie der Unterhaltungsproduktion
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Behavioral finance : where do investors' biases come from?
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Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
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GLO discussion paper
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IZA Discussion Paper
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International journal of nonprofit & voluntary sector marketing
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JMM : the international journal on media management
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Journal of promotion management : JPM
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Medienmanagement und E-Business
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Methodik - Journalistik und Publizistik - Medienrecht
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Research papers / Birkbeck Sport Business Centre
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Social-Media-Handbuch : Theorien, Methoden, Modelle
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The review of financial studies
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Stay away from me
Baek, Tae Hyun
;
Morimoto, Mariko
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 59-76
Persistent link: https://www.econbiz.de/10009536712
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2
It's not whether you win or lose : it's how the game is played
Bee, Colleen C.
;
Madrigal, Robert
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10009536715
Saved in:
3
Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
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