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subject:"Consumer behaviour"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Asiaten"
~type_genre:"Aufsatz in Zeitschrift"
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Bicultural self-defense in consumer contexts : self-protection motives are the basis for contrast versus assimilation to cultural cues
Mok, Aurelia
;
Morris, Michael W.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 175-188
Persistent link: https://www.econbiz.de/10009766883
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