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subject:"Consumer behaviour"
~isPartOf:"Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology"
~person:"Isaac, Mathew S."
~person:"Ko, Eunju"
~subject:"Social web"
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Consumer behaviour
Social web
Konsumentenverhalten
3
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Art infusion
1
Arts
1
Authenticity
1
Brand
1
Brand extension
1
Corporate culture
1
Cultural congruence
1
Cultural meanings of brands
1
Cultural sector
1
Culture
1
Culture-of-origins
1
Kultur
1
Kultursektor
1
Kunst
1
Markenartikel
1
Markentransfer
1
Simulation
1
Unternehmenskultur
1
Welfare economics
1
Wohlfahrtsökonomik
1
attachment
1
brand cohesiveness
1
brand dilution
1
brand extensions
1
detachment
1
disposal
1
disposition
1
failure
1
implicit theory
1
loss
1
mental simulation
1
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English
3
Author
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Isaac, Mathew S.
Ko, Eunju
Clithero, John A.
2
Hadi, Rhonda
2
Karmarkar, Uma R.
2
Leung, Eugina
2
Melumad, Shiri
2
Nave, Gideon
2
Park, Eric S.
2
Plassmann, Hilke
2
Puntoni, Stefano
2
Shrum, L. J.
2
Aguirre-Rodriguez, Alexandra
1
Allard, Thomas
1
Alvarez, Cecilia M. O.
1
Amir, On
1
Appel, Gil
1
Balakrishnan, Maya
1
Banker, Sachin
1
Barasz, Kate
1
Bartels, Daniel M.
1
Belk, Russell W.
1
Berger, Jonah
1
Bettman, James R.
1
Botti, Simona
1
Broniarczyk, Susan M.
1
Brooks, Alison Wood
1
Camilleri, Edwin
1
Carnevale, Marina
1
Cerf, Moran
1
Chattopadhyay, Amitava
1
Chen, Xiaomeng
1
Cito, Maria Cristina
1
Cuneo, Andres
1
Daume, Jana
1
Davis, Brennan
1
De Freitas, Julian
1
DeMotta, Yoshiko
1
Dias, Rodrigo S.
1
Dietvorst, Berkeley J.
1
Duke, Kristen
1
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Published in...
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
Journal of business research : JBR
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of advertising : the review of marketing communications
5
Asia Pacific journal of marketing and logistics
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of retailing
2
Advances in culture, tourism and hospitality research
1
Cross-cultural buyer behavior
1
Emerald insight
1
International journal of consumer studies
1
International marketing review
1
Journal of advertising research
1
Journal of behavioral decision making
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Rutgers business review
1
Social and environmental issues in advertising
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
3
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1
Brand extension failure and parent brand penalty : the role of implicit theories
Jain, Shailendra Pratap
;
Mathur, Pragya
;
Isaac, Mathew S.
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10014470743
Saved in:
2
Bracing for the sting of disposal : product purgatories encourage mental simulation of the disposal process
Isaac, Mathew S.
;
Vinoo, Poornima
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
3
,
pp. 575-582
Persistent link: https://www.econbiz.de/10014329134
Saved in:
3
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
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