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subject:"Consumer behaviour"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Liu, Yu"
~subject:"Advertising effects"
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Consumer behaviour
Advertising effects
China
3
Konsumentenverhalten
3
Brand image
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Brand management
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Comparison
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Consumption
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Consumption theory
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Culture
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Systemtransformation
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acculturation
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bandwagon
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globalization
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prudence
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Liu, Yu
Khare, Arpita
7
Phau, Ian
5
Kim, Jungkeun
4
Torres, Ivonne M.
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
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Arora, Amit
3
Arora, Anshu
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Chikweche, Tendai
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Gavish, Yossi
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Ghosh Chowdhury, Tilottama
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Lopes, Evandro Luiz
3
Madadi, Rozbeh
3
Meng, Juan
3
Schmitt, Bernd
3
Segev, Sigal
3
Sharma, Piyush
3
Shoham, Aviv
3
Tam, Leona
3
Wagner, Udo
3
Yoon, Carolyn
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Yoon, Song-oh
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Ahuvia, Aaron
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Allan, David
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2
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Bell, David R.
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Biswas, Abhijit
2
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Journal of international consumer marketing
Marketing letters : a journal of research in marketing
Information technology and management
1
International journal of economics, finance and management sciences : IJEFM
1
Journal of global marketing
1
Journal of retailing and consumer services
1
The global market : developing a strategy to manage across borders
1
The journal of consumer marketing
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ECONIS (ZBW)
3
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1
The effect of temporal orientation on green purchase behavior : comparing U.S. and Chinese consumers
Segev, Sigal
;
Liu, Yu
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10013167305
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2
The interplay between brand globalness and localness for iconic global and local brands in the transitioning Chinese market
Liu, Yu
;
Tsai, Wanhsiu Sunny
;
Tao, Weiting
- In:
Journal of international consumer marketing
32
(
2020
)
2
,
pp. 128-145
Persistent link: https://www.econbiz.de/10012200809
Saved in:
3
Young Chinese consumers' snob and bandwagon luxury consumption preferences
Tsao, Wanhsiu Sunny
;
Yang, Qinghua
;
Liu, Yu
- In:
Journal of international consumer marketing
25
(
2013
)
5
,
pp. 290-304
Persistent link: https://www.econbiz.de/10010210596
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