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subject:"Consumer behaviour"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of brand management : an international journal"
~person:"Baxter, Stacey M."
~subject:"Einzelhandel"
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Consumer behaviour
Einzelhandel
Brand management
4
Konsumentenverhalten
4
Markenführung
4
Advertising effects
2
Brand image
2
Celebrity endorsement
2
Celebrity-Werbung
2
Markenimage
2
Marketing cooperation
2
Marketingkooperation
2
Werbewirkung
2
celebrity
2
Aging population
1
Alternde Bevölkerung
1
Associations
1
Authenticity
1
Brand
1
Brand color
1
Brand personality
1
Cause-Related Marketing
1
Cause-related marketing
1
Celebrity responsibility
1
Co-branding
1
Cognition
1
Credibility
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Emotion
1
Glaubwürdigkeit
1
Kognition
1
Markenartikel
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Marketing management
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Marketingmanagement
1
Priming
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Purchase
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Schema congruity
1
attachment
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attitude purchase intention
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autonomy
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balance
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charity
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Baxter, Stacey M.
Phau, Ian
9
Khare, Arpita
7
Johnson, Lester W.
5
Torres, Ivonne M.
5
Zúñiga, Miguel Ángel
5
Fazli-Salehi, Reza
4
Fetscherin, Marc
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Lopes, Evandro Luiz
4
Madadi, Rozbeh
4
Sung, Yongjun
4
Wagner, Ralf
4
Wiedmann, Klaus-Peter
4
Xue, Fei
4
Zarantonello, Lia
4
Zhang, Dan
4
Abratt, Russell
3
Arora, Amit
3
Arora, Anshu
3
Butcher, Luke
3
Casidy, Riza
3
Chikweche, Tendai
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Gabrielli, Veronica
3
Gavish, Yossi
3
Gil Saura, Irene
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Gunasti, Kunter
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Hennigs, Nadine
3
Jassawalla, Avan R.
3
Jin, Byoungho
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Lee, Sangwon
3
Liu, Yu
3
Meng, Juan
3
Mirzaei, Abas
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Journal of international consumer marketing
The journal of brand management : an international journal
Australasian marketing journal
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
2
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
3
The impact of age on consumer attachment to celebrities and endorsed brand attachment
IIicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10011477671
Saved in:
4
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
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