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subject:"Consumer behaviour"
~isPartOf:"Journal of international consumer marketing"
~person:"Liu, Yu"
~person:"Phau, Ian"
~subject:"Advertising effects"
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Consumer behaviour
Advertising effects
Konsumentenverhalten
7
Brand image
3
Brand management
3
China
3
Luxury goods
3
Luxusgüter
3
Markenführung
3
Markenimage
3
Australia
2
Australien
2
Brand
2
Markenartikel
2
Social status
2
Sozialer Status
2
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2
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2
Brand extension
1
Chinese
1
Chinesisch
1
Comparison
1
Consumption
1
Consumption theory
1
Culture
1
Designation of origin
1
Economic transition
1
Emotion
1
Environmental consciousness
1
Fashion
1
Globalisierung
1
Globalization
1
Hedonic adaptation
1
Hedonic price index
1
Hedonischer Preisindex
1
Herkunftsbezeichnung
1
Instagram
1
Interdependent preferences
1
International marketing
1
Internationales Marketing
1
Jugendliche
1
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7
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7
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Liu, Yu
Phau, Ian
Khare, Arpita
7
Torres, Ivonne M.
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Arora, Amit
3
Arora, Anshu
3
Chikweche, Tendai
3
Fazli-Salehi, Reza
3
Gavish, Yossi
3
Lopes, Evandro Luiz
3
Madadi, Rozbeh
3
Meng, Juan
3
Segev, Sigal
3
Sharma, Piyush
3
Shoham, Aviv
3
Allan, David
2
Anand, Sandip
2
Basfirinci, Cigdem
2
Calantone, Roger J.
2
Chandrasekara, Ruwangi
2
Clark, Ronald A.
2
Cude, Brenda J.
2
Ertz, Myriam
2
Gupta, Shruti
2
Haytko, Diana L.
2
Hermans, Charles M.
2
Hornikx, Jos
2
Kang, Inwon
2
Koo, Jakyung
2
Lee, Kaman
2
Lee, Wei-Na
2
Legohérel, Patrick
2
Manrai, Ajay K.
2
Matharu, Gurmeet Kaur
2
McIntyre, John R.
2
Messner, Wolfgang
2
Meurs, Frank van
2
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Journal of international consumer marketing
Marketing intelligence & planning
8
Journal of fashion marketing and management
7
Journal of promotion management : JPM
6
Journal of business research : JBR
5
Journal of retailing and consumer services
4
The journal of brand management : an international journal
4
Australasian marketing journal
3
The journal of consumer marketing
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Journal of global marketing
2
Strategic change
2
The international review of retail, distribution and consumer research
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific Journal of Marketing and Logistics Ser.
1
Asia-Pacific journal of business administration
1
Brand management ; Vol. 4
1
Information technology and management
1
International journal of consumer studies
1
International journal of economics, finance and management sciences : IJEFM
1
International journal of wine business research : IJWBR
1
Journal of business ethics : JOBE
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of vacation marketing
1
Journal of vacation marketing : an international journal
1
The global market : developing a strategy to manage across borders
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
7
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1
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7
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7
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date (oldest first)
1
Adapting to the Instagram esthetic and exploring influencers of hedonic consumption
Sood, Abhinav
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014321470
Saved in:
2
The effect of temporal orientation on green purchase behavior : comparing U.S. and Chinese consumers
Segev, Sigal
;
Liu, Yu
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10013167305
Saved in:
3
The interplay between brand globalness and localness for iconic global and local brands in the transitioning Chinese market
Liu, Yu
;
Tsai, Wanhsiu Sunny
;
Tao, Weiting
- In:
Journal of international consumer marketing
32
(
2020
)
2
,
pp. 128-145
Persistent link: https://www.econbiz.de/10012200809
Saved in:
4
Do prototypical brands have an advantage over me-too brands in mature marketplace?
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
25
(
2013
)
5
,
pp. 305-318
Persistent link: https://www.econbiz.de/10010210571
Saved in:
5
Young Chinese consumers' snob and bandwagon luxury consumption preferences
Tsao, Wanhsiu Sunny
;
Yang, Qinghua
;
Liu, Yu
- In:
Journal of international consumer marketing
25
(
2013
)
5
,
pp. 290-304
Persistent link: https://www.econbiz.de/10010210596
Saved in:
6
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
7
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
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