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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Social web"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Social web
Konsumentenverhalten
879
Advertising effects
184
Werbewirkung
184
Brand image
148
Markenimage
148
Brand management
144
Markenführung
144
Advertising
119
Werbung
116
Internet marketing
114
Online-Marketing
114
Holiday behaviour
113
Urlaubsverhalten
113
Beziehungsmarketing
98
Relationship marketing
98
Tourism
88
Social Web
87
Tourismus
87
Emotion
85
Viral marketing
85
Virales Marketing
85
Customer satisfaction
76
Kundenzufriedenheit
76
Brand
70
Markenartikel
70
Experiment
54
Marketing management
47
Marketingmanagement
47
Online retailing
43
Online-Handel
43
Dienstleistungsqualität
41
Personality psychology
41
Persönlichkeitspsychologie
41
Service quality
41
Cognition
39
Kognition
39
Perception
39
Tourism marketing
39
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574
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29
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Article
877
Book / Working Paper
2
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Article in journal
876
Aufsatz in Zeitschrift
876
Conference paper
8
Konferenzbeitrag
8
Collection of articles of several authors
3
Sammelwerk
3
Case study
2
Fallstudie
2
Conference proceedings
1
Konferenzschrift
1
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Language
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English
879
Author
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Gursoy, Dogan
7
Han, Heesup
6
Muehling, Darrel D.
6
Park, Sangwon
6
Taheri, Babak
6
Kim, Jungkeun
5
Um, Nam-Hyun
5
Kim, Soojung
4
Nicolau, Juan L.
4
Nicolau, Juan Luis
4
Okumus, Fevzi
4
Pelsmacker, Patrick de
4
Scarpi, Daniele
4
Schultz, Don E.
4
So, Kevin Kam Fung
4
Su, LuJun
4
Bailey, Ainsworth Anthony
3
Barone, Michael J.
3
Bellman, Steven
3
Blanchard, Simon J.
3
Dodoo, Naa Amponsah
3
Drolet, Aimee
3
Filieri, Raffaele
3
Fu, Xiaoxiao
3
Huang, Yinghua
3
Hwang, Jinsoo
3
Joireman, Jeff
3
Kareklas, Ioannis
3
Keller, Kevin Lane
3
Kim, Dong Hoo
3
Kim, Soojin
3
Laroche, Michel
3
Lee, Choong-Ki
3
Lee, Joonghwa
3
Lv, Xingyang
3
Mair, Judith
3
Muralidharan, Sidharth
3
O'Gorman, Kevin
3
Pentina, Iryna
3
Phua, Joe
3
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Published in...
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Journal of marketing communications
Marketing letters : a journal of research in marketing
Tourism management : research, policies, practice
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
500
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
International journal of retail & distribution management
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
SpringerLink / Bücher
285
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
879
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879
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
3
Dual perspective on the role of xenophobia in service sabotage
Kadić-Maglajlić, Selma
;
Lages, Cristiana R.
;
Temerak, …
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014457718
Saved in:
4
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
5
Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija
;
Koller, Monika
;
Lee, Nick
;
Breiter, Hans
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 337-342
Persistent link: https://www.econbiz.de/10014333978
Saved in:
6
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
7
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
8
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
9
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
10
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
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