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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing communications"
~person:"Dalakas, Vassilis"
~subject:"Experiment"
~subject:"Viral marketing"
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Consumer behaviour
Experiment
Viral marketing
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Dalakas, Vassilis
Muehling, Darrel D.
6
Um, Nam-Hyun
5
Kim, Soojung
4
Schultz, Don E.
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
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Dodoo, Naa Amponsah
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Lee, Joonghwa
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Muralidharan, Sidharth
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Pelsmacker, Patrick de
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Pentina, Iryna
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Phua, Joe
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Varan, Duane
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Zhang, Lixuan
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Amos, Clinton
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Block, Martin P.
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Heo, Jun
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Journal of marketing communications
Services marketing quarterly
3
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1
Journal of business research : JBR
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Qualitative market research : an international journal
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ECONIS (ZBW)
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Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
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2
Rivalries and sponsor affiliation : examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages
Bee, Colleen
;
Dalakas, Vassilis
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 408-424
Persistent link: https://www.econbiz.de/10011518848
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