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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Deutschland"
~subject:"Markenführung"
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Consumer behaviour
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Journal of marketing management : JMM ; journal of the Academy of Marketing
The journal of brand management : an international journal
53
Journal of business research : JBR
20
SpringerLink / Bücher
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European journal of marketing : EJM
13
The journal of product & brand management
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International studies of management and organization
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Corporate communications : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovatives Markenmanagement
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Working paper series / Bradford University School of Management
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Corporate reputation review : an international journal
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Harvard business review : HBR
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Journal of strategic marketing
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marketing intelligence & planning
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Asia Pacific journal of marketing and logistics
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International journal of contemporary hospitality management
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Journal of general management
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Manual of international marketing
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The journal of business & industrial marketing
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The marketing review
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Brand management in emerging markets : theories and practice
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Business ethics quarterly : the journal of the Society for Business Ethics
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Cogent business & management
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Corporate social responsibility and environmental management
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Family business review : journal of the Family Firm Institute
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Gabler research
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Health marketing quarterly
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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Journal of marketing communications
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Journal of retailing and consumer services
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Marken- und Produktmanagement
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Qualitative market research : an international journal
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Reputation Management
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Routledge studies in marketing
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Scandinavian journal of management
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Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
2
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
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