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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing management : MM"
~subject:"Brand"
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Search: subject_exact:"Markenführung"
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Consumer behaviour
Brand
Brand management
101
Markenführung
101
Konsumentenverhalten
49
Brand image
35
Markenimage
35
Markenartikel
23
Social Web
20
Social web
20
Internet marketing
12
Marketing management
12
Marketingmanagement
12
Online-Marketing
12
Beziehungsmarketing
11
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11
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8
Standortmarketing
8
brand orientation
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branding
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brands
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Baumgarth, Carsten
2
Cova, Bernard
2
Dall'Olmo Riley, Francesca
2
Harris, Lloyd C.
2
McDonagh, Pierre
2
Preece, Chloe
2
Alpert, Frank
1
Arnould, Eric J.
1
Arvidsson, Adam
1
Athwal, Navdeep
1
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1
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1
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1
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1
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1
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1
Breitsohl, Jan Christian
1
Brownlie, Douglas
1
Cantone, Luigi
1
Carlson, Jeffrey R.
1
Chan, Tsang-sing
1
Chen, Junsong
1
Chiang, Chang-Tang
1
Clarke, Rodney J.
1
Cléret, Baptiste
1
Collinger, Tom
1
Cova, Véronique
1
Dass, Mayukh
1
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1
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1
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Dou, Wenyu
1
Ebrahim, Reham
1
Eckhardt, Giana M.
1
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1
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Journal of marketing management : MM
Journal of business research : JBR
446
The journal of brand management : an international journal
351
The journal of product & brand management
313
Journal of retailing and consumer services
263
Psychology & marketing
95
European journal of marketing : EJM
93
Asia Pacific journal of marketing and logistics
87
Journal of marketing communications
80
International journal of hospitality management
79
Marketing intelligence & planning
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
SpringerLink / Bücher
73
Journal of strategic marketing
72
Journal of promotion management : innovations in planning and applied research
61
International journal of advertising : the review of marketing communications
60
Journal of the Academy of Marketing Science
59
Journal of international consumer marketing
58
Journal of marketing
57
Marketing letters : a journal of research in marketing
54
International marketing review
52
Journal of promotion management : JPM
52
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of fashion marketing and management
50
Cogent business & management
46
International journal of consumer studies
46
Journal of global marketing
46
The journal of consumer marketing
45
European journal of marketing
43
Industrial marketing management : the international journal for industrial and high-tech firms
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
The IUP journal of brand management : IJBRM
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Journal of Islamic marketing
37
Journal of international marketing
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Journal of retailing
36
International journal of retail & distribution management
35
Qualitative market research : an international journal
35
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ECONIS (ZBW)
56
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1
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
Saved in:
2
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
3
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
4
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
5
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
6
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
7
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
Saved in:
8
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
9
The process of de-iconisation of an iconic brand : a genealogical approach
Testa, Pierpaolo
;
Cova, Bernard
;
Cantone, Luigi
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1490-1521
Persistent link: https://www.econbiz.de/10011854309
Saved in:
10
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
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