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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The journal of brand management : an international journal"
~person:"Aribarg, Anocha"
~subject:"Markenimage"
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Consumer behaviour
Markenimage
Konsumentenverhalten
3
Advertising effects
1
Bayes-Statistik
1
Bayesian inference
1
Brand
1
Brand image
1
Brand management
1
Category Management
1
Category management
1
Emotion
1
Handelsmarke
1
Markenartikel
1
Markenführung
1
Market research
1
Marktforschung
1
Store brand
1
Substitute goods
1
Substitutionsgüter
1
Werbewirkung
1
brand confusion
1
brand equity
1
brand similarity
1
private label
1
trade dress infringement
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Aribarg, Anocha
Dhar, Ravi
11
Dahl, Darren W.
7
Kumar, V.
7
Gijsbrechts, Els
6
Heerde, Harald J. van
5
Johnson, Lester W.
5
LeBoeuf, Robyn A.
5
Ross, William T.
5
Zhao, Min
5
Amir, On
4
Baxter, Stacey M.
4
Berger, Jonah
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Grappi, Silvia
4
Gunasti, Kunter
4
Hung, Iris W.
4
Ilicic, Jasmina
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Kulczynski, Alicia
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Phau, Ian
4
Pieters, Rik
4
Sevilla, Julio
4
Simonson, Itamar
4
Thomas, Manoj
4
Wedel, Michel
4
Wiedmann, Klaus-Peter
4
Zauberman, Gal
4
Zhao, Yi
4
Abratt, Russell
3
Bagozzi, Richard P.
3
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Journal of marketing research : JMR
The journal of brand management : an international journal
Journal of marketing research
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
3
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1
Private label imitation of a national brand : implications for consumer choice and law
Aribarg, Anocha
;
Arora, Neeraj
;
Henderson, Ty
;
Kim, Youngju
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 657-675
Persistent link: https://www.econbiz.de/10010471037
Saved in:
2
Raising the BAR : bias adjustment of recognition tests in advertising
Aribarg, Anocha
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 387-400
Persistent link: https://www.econbiz.de/10003983668
Saved in:
3
Category-based screening in choice of complementary products
Aribarg, Anocha
;
Foutz, Natasha Zhang
- In:
Journal of marketing research : JMR
46
(
2009
)
4
,
pp. 518-530
Persistent link: https://www.econbiz.de/10003872332
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