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subject:"Consumer behaviour"
~isPartOf:"Journal of retailing"
~subject:"Advertising"
~subject:"Social Web"
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Consumer behaviour
Advertising
Social Web
Konsumentenverhalten
5
Target group
5
Zielgruppe
5
Beziehungsmarketing
2
Kundenbindungsprogramm
2
Loyalty program
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
Segmentation
2
Targeted marketing
2
Theorie
2
Theory
2
Brand management
1
Category selection
1
Competitive strategy
1
Customer inspiration
1
Customer journey
1
Customer satisfaction
1
Customer segmentation
1
Customized coupons
1
Dynamic pricing
1
Food retailing
1
Indecisive buyer
1
Information disclosure
1
Kundenzufriedenheit
1
Lebensmitteleinzelhandel
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Markenführung
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Market segmentation
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Marktsegmentierung
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Omnichannel management
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Preismanagement
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Preiswettbewerb
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Price competition
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Capizzani, Mario
1
Dost, Florian
1
Eisenbeiß, Maik
1
Emrich, Oliver
1
González, Jorge
1
Harutyunyan, Mushegh
1
Herhausen, Dennis
1
Huchzermeier, Arnd
1
Jiang, Baojun
1
Kleinlercher, Kristina
1
Mutius, Bernhard von
1
Osuna, Ignacio
1
Rudolph, Thomas
1
Skiera, Bernd
1
Verhoef, Peter C.
1
Wilken, Robert
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Journal of retailing
Young consumers : insight and ideas for responsible marketers
43
Journal of advertising : official publication of the American Academy of Advertising
21
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
17
International journal of advertising : the quarterly review of marketing communications
15
Psychology & marketing
15
Journal of retailing and consumer services
14
Journal of advertising research
12
International journal of retail & distribution management
11
Journal of fashion marketing and management
10
The journal of consumer marketing
10
International journal of consumer studies
9
Journal of business research : JBR
9
Journal of food products marketing
9
Journal of international consumer marketing
9
Journal of marketing communications
8
Marketing intelligence & planning
8
SpringerLink / Bücher
8
International journal of advertising : the review of marketing communications
7
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The silver market phenomenon : marketing and innovation in the aging society
6
European journal of marketing : EJM
5
Health marketing quarterly
5
International journal of business and emerging markets : IJBEM
5
International journal of hospitality management
5
Journal of customer behaviour
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing management : MM
5
Marketing letters : a journal of research in marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
Research
5
The international review of retail, distribution and consumer research
5
International journal of market research
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of financial services marketing : JFSM
4
Marketing theory
4
Review of industrial organization : RIO
4
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ECONIS (ZBW)
5
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1
Customized targeting strategies for category coupons to maximize CLV and minimize cost
Mutius, Bernhard von
;
Huchzermeier, Arnd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 764-779
Persistent link: https://www.econbiz.de/10013270725
Saved in:
2
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
3
Strategic implications of keeping product value secret from competitor's customers
Harutyunyan, Mushegh
;
Jiang, Baojun
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011744843
Saved in:
4
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
5
On the edge of buying : a targeting approach for indecisive buyers based on willingness-to-pay ranges
Dost, Florian
;
Wilken, Robert
;
Eisenbeiß, Maik
; …
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 393-407
Persistent link: https://www.econbiz.de/10010408215
Saved in:
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