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subject:"Consumer behaviour"
~isPartOf:"Journal of retailing and consumer services"
~person:"Lee, Eun Jung"
~subject:"Cultural economics"
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Consumer behaviour
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Aesthetics
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Perceived enjoyment
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Visual aesthetics
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WTP premium
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Do tech products have a beauty premium? : the effect of visual aesthetics of wearables on willingness-to-pay premium and the role of product category involvement
Lee, Eun Jung
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169591
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