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subject:"Consumer behaviour"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of product & brand management"
~subject:"Theorie"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Theorie
Konsumentenverhalten
658
Brand management
333
Markenführung
333
Brand image
279
Markenimage
279
Brand
197
Markenartikel
195
Beziehungsmarketing
173
Relationship marketing
173
Social Web
81
Social web
81
Internet marketing
65
Online-Marketing
65
Advertising effects
47
Werbewirkung
47
Preismanagement
46
Pricing strategy
46
Emotion
45
Marketing management
45
Marketingmanagement
44
Viral marketing
44
Virales Marketing
44
Customer satisfaction
43
Kundenzufriedenheit
43
USA
40
Luxury goods
39
Luxusgüter
39
United States
39
Online retailing
38
Online-Handel
38
Brand loyalty
33
Einzelhandel
33
Retail trade
33
Social media
30
Personality psychology
27
Persönlichkeitspsychologie
27
Dienstleistungsqualität
25
Markentreue
25
Service quality
25
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654
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5
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659
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659
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4
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659
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Grewal, Dhruv
10
Guzman, Francisco
9
Kumar, V.
7
Bagozzi, Richard P.
6
Fetscherin, Marc
4
Grappi, Silvia
4
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Kukar-Kinney, Monika
4
Monroe, Kent B.
4
Ruyter, Ko de
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Badrinarayanan, Vishag
3
Balasubramanian, Siva Kumar
3
Blut, Markus
3
Brasel, S. Adam
3
Burton, Scot
3
Cleeren, Kathleen
3
Coker, Kesha K.
3
Dellaert, Benedict G. C.
3
Hamilton, Rebecca W.
3
Hegner, Sabrina
3
Hoyer, Wayne D.
3
Kang, Jiyun
3
Kohli, Chiranjeev
3
Maxwell, Sarah
3
Michaelidou, Nina
3
Moschis, George P.
3
Motyka, Scott
3
Newman, Christopher L.
3
Noble, Stephanie M.
3
Paswan, Audhesh K.
3
Pinto, Diego Costa
3
Rindell, Anne
3
Romani, Simona
3
Schlager, Tobias
3
Sotgiu, Francesca
3
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Journal of the Academy of Marketing Science
The journal of product & brand management
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
502
Working paper / National Bureau of Economic Research, Inc.
432
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
SpringerLink / Bücher
288
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
659
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651
Consumer's attitudes toward lawyers with regard to advertising professional services
Hite, Robert E.
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
1
,
pp. 321-339
Persistent link: https://www.econbiz.de/10001020254
Saved in:
652
Shopping orientation segmentation of the elderly consumer
Lumpkin, James R.
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
1
,
pp. 271-284
Persistent link: https://www.econbiz.de/10001020257
Saved in:
653
Involvement: its measurement for retail store research
Arora, Raj
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
1
,
pp. 229-241
Persistent link: https://www.econbiz.de/10001020260
Saved in:
654
Single and multiple person household shoppers : a focus on grocery store selection criteria and grocery shopping attitudes and behavior
Ezell, Hazel F.
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
1
,
pp. 171-187
Persistent link: https://www.econbiz.de/10001020275
Saved in:
655
A conceptualization of the consumer behavior discipline
Sirgy, M. Joseph
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
1
,
pp. 104-121
Persistent link: https://www.econbiz.de/10001020282
Saved in:
656
Family decision making decision dominance structure analysis : an extension
Cosenza, Robert M.
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
1
,
pp. 91-103
Persistent link: https://www.econbiz.de/10001020319
Saved in:
657
Are generics buyers deal-prone? : on a relationship between generics purchase and deal-proneness
Kono, Ken
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10001020321
Saved in:
658
The elderly: still the "invisible and forgotten" market segment
Visvabharathy, Ganesan
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10001020341
Saved in:
659
Validity and reliability of the confirmation of expectations paradigm as a determinant of consumer satisfaction
Prakash, Ved
- In:
Journal of the Academy of Marketing Science
12
(
1984
)
4
,
pp. 63-76
Persistent link: https://www.econbiz.de/10001020335
Saved in:
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