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subject:"Consumer behaviour"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of consumer marketing"
~subject:"Einzelhandel"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Consumer behaviour
Einzelhandel
Konsumentenverhalten
959
Brand management
346
Markenführung
346
Brand image
315
Markenimage
315
Brand
233
Markenartikel
231
Beziehungsmarketing
180
Relationship marketing
180
Holiday behaviour
127
Urlaubsverhalten
127
Customer satisfaction
109
Kundenzufriedenheit
109
Emotion
85
Social Web
82
Social web
82
Tourism
79
Tourismus
79
Dienstleistungsqualität
72
Service quality
72
Luxury goods
70
Luxusgüter
70
China
68
USA
66
United States
66
Internet marketing
65
Online-Marketing
65
Tourism marketing
63
Tourismusmarketing
63
Advertising effects
61
Werbewirkung
61
Hotel industry
57
Hotellerie
57
Personality psychology
56
Persönlichkeitspsychologie
56
Viral marketing
50
Virales Marketing
50
Marketing management
45
Marketingmanagement
45
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Online availability
All
Undetermined
517
Free
14
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Article
952
Book / Working Paper
7
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Article in journal
959
Aufsatz in Zeitschrift
959
Collection of articles of several authors
7
Sammelwerk
7
Conference paper
5
Konferenzbeitrag
5
Case study
4
Fallstudie
4
Festschrift
3
Konferenzschrift
1
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English
959
Author
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Han, Heesup
34
Hwang, Jinsoo
10
Hyun, Sunghyup Sean
10
Law, Chun Hung Roberts
10
Kim, Jinkyung Jenny
9
Kim, Insin
7
Phau, Ian
7
Wong, IpKin Anthony
7
Yu, Jongsik
7
Hsu, Cathy H. C.
6
Kim, Seongseop
6
Kim, Wansoo
6
Chua, Bee-Lia
5
Johnson, Lester W.
5
Lysonski, Steven
5
Qu, Hailin
5
Wiedmann, Klaus-Peter
5
Baxter, Stacey M.
4
Chan, Kara
4
Durvasula, Srinivas
4
Felix, Reto
4
Fetscherin, Marc
4
Grappi, Silvia
4
Guzman, Francisco
4
Hennigs, Nadine
4
Ilicic, Jasmina
4
Koo, Chulmo
4
Kozak, Metin
4
Kulczynski, Alicia
4
Lee, Choong-Ki
4
Lee, Jin-soo
4
Sun, Qin
4
Tsai, Henry
4
Zarantonello, Lia
4
Abratt, Russell
3
Adam, Issahaku
3
Ahn, Jiseon
3
Back, Ki-Joon
3
Block, Martin P.
3
Borges, Adilson
3
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Institution
All
Global Brand Conference <11., 2016, Bradford>
1
Published in...
All
Journal of travel and tourism marketing
The journal of brand management : an international journal
The journal of consumer marketing
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
365
Journal of Consumer Marketing
365
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of retailing
318
Journal of marketing management : MM
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of the Academy of Marketing Science
284
SpringerLink / Bücher
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
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ECONIS (ZBW)
959
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1
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959
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1
Pursuing travel calculated hedonism : scale development and validation
Soldat, Zorana
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of travel and tourism marketing
41
(
2024
)
5
,
pp. 760-774
Persistent link: https://www.econbiz.de/10014566308
Saved in:
2
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
3
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
4
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
5
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
6
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
7
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
8
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
9
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
10
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
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