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subject:"Consumer behaviour"
~isPartOf:"Legends in consumer behavior"
~isPartOf:"Legends in marketing"
~person:"Sheth, Jagdish N."
~subject:"Marketing theory"
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Consumer behaviour
Marketing theory
Konsumentenverhalten
53
Theorie
18
Theory
18
Russell W. Belk
10
Marketing
7
Decision
3
Entscheidung
3
Kaufentscheidung
3
Marketing management
3
Marketingmanagement
3
Purchase decision
3
Qualitative Methode
3
Qualitative method
3
Scientific method
3
Wissenschaftliche Methode
3
Bibliometrics
2
Bibliometrie
2
Economic history
2
Markenrecht
2
Marketingtheorie
2
Materialism
2
Materialismus
2
Naresh K. Malhotra
2
National culture
2
Nationalkultur
2
Perception
2
Trademark law
2
Wahrnehmung
2
Welt
2
Wirtschaftsgeschichte
2
World
2
Advertising effects
1
Advertising regulation
1
Brand loyalty
1
Brand management
1
Business ethics
1
Children
1
Confidence
1
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Type of publication
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Book / Working Paper
53
Type of publication (narrower categories)
All
Collection of articles written by one author
49
Sammlung
49
Collection of articles of several authors
40
Sammelwerk
40
Reprint
3
Aufsatzsammlung
1
Mehrbändiges Werk
1
Multi-volume publication
1
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Language
All
English
53
Author
All
Sheth, Jagdish N.
Holbrook, Morris B.
16
Belk, Russell W.
11
Jacoby, Jacob
9
Bettman, James R.
7
Krishnan, Balaji C.
4
Malhotra, Naresh K.
3
Wind, Yoram
3
Christensen, Glenn L.
2
Kahn, Barbara E.
2
Lutz, Richard J.
2
Zaltman, Gerald
2
Addis, Michela
1
Alba, Joseph W.
1
Askegaard, Søren
1
Barabba, Vincent P.
1
Berthon, Pierre R.
1
Bonsu, Samuel K.
1
Bradshaw, Alan
1
Brinberg, David
1
Buck, Meera J.
1
Carmon, Ziv
1
Chakravarti, Dipankar
1
Costa, Janeen Arnold
1
Craig, C. S.
1
Dahl, Darren W.
1
Drolet, Aimee Leigh
1
Escalas, Jennifer Edson
1
Galak, Jeff
1
Gardner, Meryl P.
1
Ger, Güliz
1
Gould, Stephen J.
1
Haugtvedt, Curtis P.
1
Heidig, Wibke
1
Herr, Paul M.
1
Hill, Ronald Paul
1
Hirschman, Elizabeth Caldwell
1
Hollander, Steven
1
Hoyer, Wayne D.
1
Huber, Joel
1
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Published in...
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Legends in consumer behavior
Legends in marketing
Journal of business research : JBR
2
Journal of global marketing
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
Emerald Points
1
Emerald Points Ser.
1
European journal of marketing
1
Handbook of relationship marketing
1
Harper & Row's series in marketing management
1
Journal of Consumer Marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing theory and practice : JMTP
1
Marketing theory
1
Review of marketing research
1
The Routledge companion to consumer behavior
1
The Wiley marketing series
1
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ECONIS (ZBW)
53
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1
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
2
Consumer information processing : decision making
Bettman, James R.
;
Wright, Peter L.
;
Alba, Joseph W.
; …
-
2016
Persistent link: https://www.econbiz.de/10011444854
Saved in:
3
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
4
Adaptive decision making
Bettman, James R.
;
Carmon, Ziv
;
Johnson, Eric J.
; …
-
2016
Persistent link: https://www.econbiz.de/10011446075
Saved in:
5
Emotion, adaptive decision making and consumer behavior
Bettman, James R.
;
Kahn, Barbara E.
;
Keller, Punam Anand
-
2016
Persistent link: https://www.econbiz.de/10011446104
Saved in:
6
Recent work on consumer information processing
Bettman, James R.
;
Zauberman, Gal
;
Drolet, Aimee Leigh
; …
-
2016
Persistent link: https://www.econbiz.de/10011446107
Saved in:
7
Attitude, identity, and influence
Bettman, James R.
;
Kassarjian, Harold H.
;
Lutz, Richard J.
-
2016
Persistent link: https://www.econbiz.de/10011446133
Saved in:
8
Legends in consumer behavior: James R. Bettman
Bettman, James R.
-
2016
Persistent link: https://www.econbiz.de/10011413962
Saved in:
9
"Radical" experiential views : the consumption experience and customer value
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010513827
Saved in:
10
Helping define the field and expand its horizons
Jacoby, Jacob
;
Zaltman, Gerald
;
Jacobs, Rick
; …
-
2015
Persistent link: https://www.econbiz.de/10011444643
Saved in:
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