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subject:"Consumer behaviour"
~isPartOf:"Marketing accountability for marketing and non-marketing outcomes"
~person:"Verhoef, Peter C."
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Consumer behaviour
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Customer feedback metrics
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Customer satisfaction
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Verhoef, Peter C.
Aksoy, Lerzan
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Haan, Evert de
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Hess, Ronald L. <Jr.>
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Marketing accountability for marketing and non-marketing outcomes
ERIM report series research in management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing
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Journal of the Academy of Marketing Science
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Journal of business research : JBR
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Journal of interactive marketing
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Marketing letters : a journal of research in marketing
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Econometric Institute research papers
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GfK marketing intelligence review : Marketingforschung für die Praxis
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International journal of management reviews : IJMR
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of retailing and consumer services
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Journal of service research : JSR
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Journal of strategic marketing
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MSI reports : working paper series
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Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
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