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subject:"Consumer behaviour"
~isPartOf:"Marketing intelligence & planning"
~person:"Melewar, T. C."
~subject:"Brand architecture"
~subject:"Brand-rapture"
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Melewar, T. C.
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Marketing intelligence & planning
International studies of management and organization
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Building corporate identity, image and reputation in the digital era
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European journal of marketing : EJM
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Business ethics quarterly : the journal of the Society for Business Ethics
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Handbook of corporate communication and public relations : pure and applied
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Corporate branding, identity image and reputation (COBIR)
Melewar, T. C.
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2013
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