//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~isPartOf:"Marketing intelligence & planning"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenführung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Markenimage
Brand management
103
Markenführung
103
Brand image
64
Konsumentenverhalten
60
Brand
37
Markenartikel
37
Beziehungsmarketing
26
Relationship marketing
26
Internet marketing
17
Online-Marketing
17
Social Web
16
Social web
16
Advertising effects
10
Werbewirkung
10
Brand loyalty
9
Designation of origin
8
Herkunftsbezeichnung
8
Corporate reputation
7
Customer integration
7
Emerging economies
7
Firmenimage
7
Kundenintegration
7
Marketing management
7
Marketingmanagement
7
Schwellenländer
7
Social media
7
Brand awareness
6
Brand equity
6
Brand architecture
5
China
5
Confidence
5
International marketing
5
Internationales Marketing
5
Vertrauen
5
Brand attitude
4
Brand trust
4
Customer satisfaction
4
Emotion
4
more ...
less ...
Online availability
All
Undetermined
54
Type of publication
All
Article
78
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
79
Aufsatz in Zeitschrift
79
Collection of articles of several authors
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
Language
All
English
79
Author
All
Phau, Ian
4
Bang, Nguyen
2
Kumar, Vikas
2
Lim, Ming
2
Merrilees, Bill
2
Oliveira, Marta Olivia Rovedder de
2
Abdullah, Zulhamri
1
Agbemabiese, George Cudjoe
1
Aitken, Robert
1
Akasreku, Frank
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Anning-Dorson, Thomas
1
Ashraf, Rohail
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Bapat, Dhananjay
1
Bartsch, Silke
1
Bengtsson, Maria
1
Biedenbach, Galina
1
Borzekowski, Dina
1
Brem, Alexander
1
Brennan, Ross
1
Brito, Eliane Pereira Zamith
1
Cardinale, Sylvia
1
Chan, Fanny Fong Yee
1
Chandrasekar, Kalpana
1
Chaudhary, Harish
1
Chauhan, Abhishek
1
Chauhan, Anurag
1
Cheah, Isaac
1
Chen, Cheng-Hao Steve
1
Coates, Nigel
1
Cordeiro, Rafaela Almeida
1
Custance, Paul
1
Dahiya, Richa
1
Dash, Satya Bhushan
1
Dhanda, Komal
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Journal of business research : JBR
454
The journal of brand management : an international journal
346
The journal of product & brand management
339
Journal of retailing and consumer services
262
European journal of marketing : EJM
100
Psychology & marketing
95
Asia Pacific journal of marketing and logistics
92
SpringerLink / Bücher
89
International journal of hospitality management
84
Journal of marketing communications
84
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Journal of promotion management : innovations in planning and applied research
63
Journal of marketing management : MM
60
Marketing letters : a journal of research in marketing
60
International journal of internet marketing and advertising : IJIMA
58
Journal of international consumer marketing
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
The IUP journal of brand management : IJBRM
57
International journal of advertising : the review of marketing communications
56
Journal of strategic marketing
56
Journal of the Academy of Marketing Science
56
International marketing review
55
Journal of promotion management : JPM
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of marketing
52
Cogent business & management
51
Journal of global marketing
50
The journal of consumer marketing
49
International journal of consumer studies
48
Journal of fashion marketing and management
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
Tourism management : research, policies, practice
44
Journal of travel and tourism marketing
43
European journal of marketing
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of contemporary hospitality management
39
International journal of retail & distribution management
39
Journal of international marketing
39
Qualitative market research : an international journal
39
more ...
less ...
Source
All
ECONIS (ZBW)
79
Showing
1
-
10
of
79
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
2
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
3
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
4
Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
Saved in:
5
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
6
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
7
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
8
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
Saved in:
9
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
10
Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel
;
Milovan, Anca-Maria
;
Preda, Gheorghe
; …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->