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subject:"Consumer behaviour"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Batra, Rajeev"
~person:"Hill, Ronald Paul"
~subject:"Social web"
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Consumer behaviour
Social web
Konsumentenverhalten
4
Brand
2
Brand image
2
Brand love
2
Brand management
2
Emotion
2
Markenartikel
2
Markenführung
2
Markenimage
2
Armut
1
Beziehungsmarketing
1
Brand attachment
1
Brand loyalty
1
Brand trust
1
C-OAR-SE method
1
Confidence
1
Construct validity
1
Content validity
1
Decision theory
1
Development indicator
1
Entscheidungstheorie
1
Entwicklungsindikator
1
Love
1
Market research
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
Measurement
1
Messung
1
Poverty
1
Prototypes
1
Präferenztheorie
1
Relationship marketing
1
Satisfaction
1
Social inequality
1
Soziale Ungleichheit
1
Theory of preferences
1
Vertrauen
1
Zufriedenheit
1
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4
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English
4
Author
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Batra, Rajeev
Hill, Ronald Paul
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Driesener, Carl
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Häubl, Gerald
2
Kamleitner, Bernadette
2
Keller, Kevin Lane
2
Klink, Richard R.
2
Kouril, Michal
2
Laurent, Gilles
2
Lim, Jeen-su
2
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Marketing letters : a journal of research in marketing
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of international marketing
2
Journal of marketing
2
Journal of marketing research : JMR
2
Asia Pacific journal of marketing and logistics
1
Best practices in international marketing
1
Brand management ; Vol. 4
1
Business ethics and strategy ; Vol. 2
1
Corporate brand and corporate reputation
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Global business review
1
Handbook of brand relationships
1
Handbook of research on marketing and corporate social responsibility
1
International marketing ; Vol. V
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of human development : a multi-disciplinary journal for people-centered development
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of public policy & marketing
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Legends in consumer behavior
1
Macromarketing - a global focus ; Vol. 2
1
Marketing theory
1
Marketing theory and applications ; 2012=Vol. 23
1
Marketing, ethics and society : critical reflections
1
Measurement and research methods in international marketing
1
Product and market development for subsistence marketplaces
1
Research in consumer behavior
1
The Routledge companion to consumer behavior
1
The SAGE handbook of social marketing
1
The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
4
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1
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
2
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
3
A tale of two marketplaces : consumption restriction, social comparison, and life satisfaction
Hill, Ronald Paul
;
Martin, Kelly D.
;
Chaplin, Lan Nguyen
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 731-744
Persistent link: https://www.econbiz.de/10009579975
Saved in:
4
Choice under restrictions
Botti, Simona
;
Broniarczyk, Susan
;
Häubl, Gerald
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 183-199
Persistent link: https://www.econbiz.de/10003774239
Saved in:
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