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subject:"Consumer behaviour"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Biswas, Abhijit"
~subject:"Advertising effects"
~subject:"Social web"
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Consumer behaviour
Advertising effects
Social web
Brand image
2
Konsumentenverhalten
2
Markenimage
2
Age congruency
1
Beziehungsmarketing
1
CRM
1
Cause-Related Marketing
1
Cause-related marketing
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Celebrity endorsement
1
Celebrity endorsements
1
Celebrity-Werbung
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Cue congruency
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Donation quantifier
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Frauen
1
Fundraising
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Generation X
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Generation Y
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Impulse purchases
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India
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Indien
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Product-cause fit
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Relationship marketing
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Biswas, Abhijit
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
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Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
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Yoon, Song-oh
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Ahuvia, Aaron
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Bagozzi, Richard P.
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Bechara, Antoine
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Ghosh Chowdhury, Tilottama
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Guha, Abhijit
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Guiltinan, Joseph P.
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Gunasti, Kunter
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2
Herrmann, Andreas
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Hill, Ronald Paul
2
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Keller, Kevin Lane
2
Klink, Richard R.
2
Kouril, Michal
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
3
Journal of retailing
3
Journal of marketing
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of Product & Brand Management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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ECONIS (ZBW)
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How product-cause fit and donation quantifier interact in cause-related marketing (CRM) settings : evidence of the cue congruency effect
Das, Neel
;
Guha, Abhijit
;
Biswas, Abhijit
;
Krishnan, Balaji
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 295-308
Persistent link: https://www.econbiz.de/10011486537
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2
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
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