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subject:"Consumer behaviour"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Laurent, Gilles"
~subject:"Internet marketing"
~subject:"Social web"
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Consumer behaviour
Internet marketing
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Ältere Menschen
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Brand awareness set
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Laurent, Gilles
Kim, Jungkeun
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3
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Drolet, Aimee
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Schmitt, Bernd
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Marketing letters : a journal of research in marketing
Les cahiers de recherche / HEC Paris
5
Journal of business research : JBR
3
European journal of marketing : EJM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing
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Journal of the Academy of Marketing Science
1
The aging consumer : perspectives from psychology and economics
1
The aging consumer : perspectives from psychology and marketing
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ECONIS (ZBW)
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Impact of age on brand awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
;
Mullet, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
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2
Decision making and brand choice by older consumers
Cole, Catherine
;
Laurent, Gilles
;
Drolet, Aimee
;
Ebert, Jane
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 355-365
Persistent link: https://www.econbiz.de/10003774360
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