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subject:"Consumer behaviour"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Beziehungsmarketing"
~subject:"Führungsstil"
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Search: subject_exact:"Emotionalität"
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Consumer behaviour
Beziehungsmarketing
Führungsstil
Emotion
34
Konsumentenverhalten
23
Brand management
8
Markenführung
8
Brand image
6
Markenimage
6
Advertising effects
5
Werbewirkung
5
Brand
4
Customer satisfaction
4
Dienstleistungsqualität
4
Intelligence
4
Intelligenz
4
Kundenzufriedenheit
4
Markenartikel
4
Personality psychology
4
Persönlichkeitspsychologie
4
Service quality
4
Cognition
3
Experiment
3
Kognition
3
Measurement
3
Messung
3
Advertising
2
Brand love
2
Brand loyalty
2
Creativity
2
Emotional intelligence
2
Emotions
2
Kreativität
2
Meta-Analyse
2
Meta-analysis
2
Persuasion
2
Psychology of advertising
2
Relationship marketing
2
Salespeople
2
Satisfaction
2
Verkaufspersonal
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English
24
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Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Rossiter, John R.
2
Septianto, Felix
2
Ahn, Hongmin
1
Boeuf, Benjamin
1
Carroll, Ryall
1
Chen, Ming
1
Chien, Charles S.
1
Corfman, Kim P.
1
Dong, Beibei
1
Drolet, Aimee Leigh
1
Drumwright, Minette E.
1
Durso, Geoffrey R. O.
1
Fischer, Alexander
1
Grahl, Daniel
1
Guido, Gianluigi
1
Haws, Kelly L.
1
Hewage, Ganga S. Urumutta
1
Hoelzl, Erik
1
Honea, Heather
1
Horsky, Sharon
1
Hu, Ye
1
Hui, Sam
1
Jeong, Hyewook G.
1
Joireman, Jeff
1
Kenning, Peter
1
Kramer, Thomas
1
Langner, Tobias
1
Lee, Ju-Yeon
1
Lee-Wingate, Sooyeon
1
Lindenmeier, Jörg
1
Liu, Yue
1
López, Inés López
1
Mao, Huifang
1
Melnyk, Valentyna
1
Moutinho, Luiz
1
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1
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1
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
163
Journal of retailing and consumer services
133
International journal of hospitality management
96
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
72
Psychology & marketing
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
51
Tourism management : research, policies, practice
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
The journal of services marketing
38
Journal of business ethics : JOBE
37
Journal of hospitality marketing & management
37
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
The journal of brand management : an international journal
36
Journal of travel and tourism marketing
34
European journal of marketing : EJM
33
International journal of contemporary hospitality management
33
The journal of product & brand management
33
Leadership & organization development journal
31
International journal of consumer studies
30
Journal of marketing research : JMR
27
The service industries journal
27
European journal of marketing
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of marketing communications
23
Journal of marketing management : MM
23
Journal of consumer behaviour : an international research review
20
Tourism management perspectives : TMP
20
Asia Pacific journal of marketing and logistics
19
Journal of service research : JSR
19
SpringerLink / Bücher
19
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
International journal of advertising : the review of marketing communications
17
Journal of promotion management : innovations in planning and applied research
17
Cogent business & management
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of behavioral decision making
16
Journal of business and psychology
16
Journal of economic psychology : research in economic psychology and behavioral economics
16
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ECONIS (ZBW)
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1
Does it pay off to smile even it is not authentic? : customers’ involvement and the effectiveness of authentic emotional displays
Olk, Stephan
;
Tscheulin, Dieter K.
;
Lindenmeier, Jörg
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 247-260
Persistent link: https://www.econbiz.de/10012548488
Saved in:
2
Sentiment deviations in responses to movie trailers across social media platforms
Hu, Ye
;
Chen, Ming
;
Hui, Sam
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10014334068
Saved in:
3
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
Saved in:
4
Consumer responses toward symmetric versus asymmetric facial expression emojis
Hewage, Ganga S. Urumutta
;
Liu, Yue
;
Wang, Ze
;
Mao, Huifang
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 219-230
Persistent link: https://www.econbiz.de/10012548472
Saved in:
5
Emotion regulation in the marketplace : the role of pleasant brand personalities
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 231-245
Persistent link: https://www.econbiz.de/10012548481
Saved in:
6
Drug influences on consumer judgments : emerging insights and research opportunities from the intersection of pharmacology and psychology
Durso, Geoffrey R. O.
;
Haws, Kelly L.
;
Way, Baldwin M.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 19-23
Persistent link: https://www.econbiz.de/10012229469
Saved in:
7
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
8
Place the good after the bad : effects of emotional shifts on consumer memory
Guido, Gianluigi
;
Pichierri, Marco
;
Pino, Giovanni
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10011820292
Saved in:
9
The long-term impact of service empathy and responsiveness on customer satisfaction and profitability : a longitudinal investigation in a healthcare context
Ye, Jun
;
Dong, Beibei
;
Lee, Ju-Yeon
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 551-564
Persistent link: https://www.econbiz.de/10011780865
Saved in:
10
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
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