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subject:"Consumer behaviour"
~isPartOf:"Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis"
~person:"Wiedmann, Klaus-Peter"
~subject:"Perception"
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Consumer behaviour
Perception
Konsumentenverhalten
2
Innovation
1
Innovation adoption
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Innovationsakzeptanz
1
Luxury goods
1
Luxusgüter
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Wiedmann, Klaus-Peter
Hubert, Anita Mirja
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Kenning, Peter
2
Kirchgeorg, Manfred
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
Schriftenreihe Marketing, Management
18
Journal of business research : JBR
6
Marketing : ZFP ; journal of research and management
4
The journal of brand management : an international journal
4
Psychology & marketing
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of marketing communications
2
Luxury marketing : a challenge for theory and practice
2
Schriftenreihe Marketing Management
2
The journal of product & brand management
2
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
International journal of consumer studies
1
International journal of retail & distribution management
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of general management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
SpringerLink / Bücher
1
The Oxford handbook of luxury business
1
The journal of consumer marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Web 2.0 : neue Perspektiven für Marketing und Medien
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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When more information means less consumer acceptance of innovative food technologies
Walten, Levke
;
Wiedmann, Klaus-Peter
;
Schmidt, Steffen
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
38
(
2021
)
3
,
pp. 14-22
Persistent link: https://www.econbiz.de/10012542242
Saved in:
2
Creating multi-sensory experiences in luxury marketing
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
30
(
2013
)
6
,
pp. 60-68
Persistent link: https://www.econbiz.de/10010256431
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