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subject:"Consumer behaviour"
~isPartOf:"Qualitative market research : an international journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenführung"
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Consumer behaviour
Brand management
59
Markenführung
59
Konsumentenverhalten
32
Brand image
28
Markenimage
28
Brand
20
Markenartikel
19
KMU
9
SME
9
Social Web
8
Social web
8
Branding
7
Beziehungsmarketing
6
Relationship marketing
6
Brands
5
Emotion
5
Market research
5
Marketing management
5
Marketingmanagement
5
Marktforschung
5
Social media
5
Stakeholder
5
Business start-up
4
Corporate reputation
4
Firmenimage
4
Luxury goods
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Luxusgüter
4
Unternehmensgründung
4
Brand architecture
3
Brand attachment
3
Brand value
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Emerging economies
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Emerging markets
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Grounded Theory
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Grounded theory
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International marketing
3
Internationales Marketing
3
Internet marketing
3
Italien
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32
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Aufsatz in Zeitschrift
Article in journal
32
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English
32
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Sarkar, Abhigyan
2
Aledin, Samil A.
1
Alpert, Frank
1
Atwal, Glyn
1
Basile, Gianpaolo
1
Berndt, Adele
1
Beurer, Karolin
1
Bhattacharya, Subhajit
1
Bodey, Kelli
1
Bryson, Douglas
1
Buchanan-Oliver, Margo
1
Bulmer, Sandy
1
Chen, Steven
1
Dalakas, Vassilis
1
Dalal, Arunava
1
Dean, Dianne
1
Diamond, Nina
1
Dirsehan, Taşkın
1
Eren-Erdoğmuş, İrem
1
Farah, Maya
1
Felix, Reto
1
Foroudi, Pantea
1
Freeman, Lynne
1
Gavilan, Diana
1
Gupta, Suraksha
1
Hackley, Christopher E.
1
Hofstede, Anouk
1
Hong, Soonkwan
1
Hoof, Joris van
1
Hultén, Peter
1
Ilicic, Jasmina
1
Jin, Zhongqi
1
Jones, Richard
1
Jong, Menno de
1
Kamboj, Shampy
1
Kaufmann, Hans Rüdiger
1
Khanwalkar, Seema
1
Kim, Chang-ho
1
Knittel, Zana
1
Korai, Bernard
1
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Qualitative market research : an international journal
Journal of business research : JBR
410
The journal of product & brand management
284
The journal of brand management : an international journal
273
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
Journal of marketing communications
75
International journal of hospitality management
74
Marketing intelligence & planning
68
Journal of strategic marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
International journal of advertising : the review of marketing communications
60
Journal of promotion management : innovations in planning and applied research
60
Journal of international consumer marketing
57
Journal of the Academy of Marketing Science
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
International marketing review
50
Marketing letters : a journal of research in marketing
50
Journal of marketing management : MM
49
Journal of promotion management : JPM
47
Journal of marketing
46
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
European journal of marketing
35
Journal of Islamic marketing
35
Journal of international marketing
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
International journal of retail & distribution management
34
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
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ECONIS (ZBW)
32
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1
Promoting brand gratitude through unique emotional connection : a qualitative study
Bhattacharya, Subhajit
;
Dalal, Arunava
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 534-554
Persistent link: https://www.econbiz.de/10014430696
Saved in:
2
Brands in the eye of the storm : navigating political consumerism and boycott calls on social media
Dalakas, Vassilis
;
Melancon, Joanna Phillips
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014230860
Saved in:
3
Discursive interactions shaping online brand communities' social dynamics
Moura Lima, Vitor
;
Pessôa, Luís Alexandre Grubits de Paula
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10014292084
Saved in:
4
Brand bullying : from stressing to expressing
Kucuk, S. Umit
;
Aledin, Samil A.
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 60-79
Persistent link: https://www.econbiz.de/10013162191
Saved in:
5
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
6
Exploring user's experience of push notifications : a grounded theory approach
Gavilan, Diana
;
Martinez-Navarro, Gema
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 233-255
Persistent link: https://www.econbiz.de/10013380425
Saved in:
7
WhatsApp communication service : a controversial tool for luxury brands
Mrad, Mona
;
Farah, Maya
;
Mehdi, Nour
- In:
Qualitative market research : an international journal
25
(
2022
)
3
,
pp. 337-360
Persistent link: https://www.econbiz.de/10013380468
Saved in:
8
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
9
Exploring local vs global brand associations in an emerging market using BCM technique
Eren-Erdoğmuş, İrem
;
Dirsehan, Taşkın
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10011748652
Saved in:
10
You are an embarrassment : a qualtative investigation of brand embarrassment among young adolescents
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
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