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subject:"Consumer behaviour"
~isPartOf:"Services marketing quarterly"
~subject:"Sponsoring"
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Consumer behaviour
Sponsoring
Football
4
Fußball
4
Professional sports
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Profisport
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Sport organization
3
Sportmarketing
3
Sportorganisation
3
Sports marketing
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Marketingmanagement
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aggression
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business performance
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fans
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professional sport clubs
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rationality
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Dalakas, Vassilis
2
Lahav, Lia
1
Melancon, Joanna Phillips
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Renier, Olivier
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Shoham, Aviv
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Winell, Erik
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Services marketing quarterly
Journal of sport management : the official journal of the North American Society of Sport Management
43
International journal of sports marketing & sponsorship
35
Sport marketing quarterly : preferred journal of the Sport Marketing Association
35
European Sport management quarterly : ESMQ
29
International journal of sport management and marketing : IJSMM
26
Sport management review
26
Journal of sports economics
23
Sport, Business and Management : an international journal ; SBM
10
Applied economics letters
9
International journal of sport finance
9
Journal of business research : JBR
8
Applied economics
7
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
6
SpringerLink / Bücher
6
European journal of marketing : EJM
5
Journal of strategic marketing
5
The journal of brand management : an international journal
5
Applied Marketing Science / Angewandte Marketingforschung
4
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
4
Springer eBook Collection
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of behavioral and experimental economics
3
Journal of risk and financial management : JRFM
3
Research
3
Arbeitspapiere der Juniorprofessur für Dienstleistungsmanagement
2
Cogent business & management
2
Contemporary research in sports economics : proceedings of the 5th ESEA Conference
2
Corporate reputation review
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
2
Discussion paper / Tinbergen Institute
2
Diskussionsarbeit
2
Event- und Impaktforschung
2
Handbook on the economics of professional football
2
Journal for global business advancement : JGBA
2
Journal of advertising research
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
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ECONIS (ZBW)
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Exploring antecedents and outcomes of customer engagement among elite football fans
Winell, Erik
- In:
Services marketing quarterly
44
(
2023
)
2/3
,
pp. 167-187
Persistent link: https://www.econbiz.de/10014320367
Saved in:
2
Does fandom influence marketing executives' valuations of sports sponsorships? : insight from the french soccer league
Renier, Olivier
;
Dalakas, Vassilis
;
Melancon, Joanna …
- In:
Services marketing quarterly
42
(
2021
)
3/4
,
pp. 194-207
Persistent link: https://www.econbiz.de/10012650011
Saved in:
3
Consumer misbehavior : aggressive behavior by sports fans
Shoham, Aviv
;
Dalakas, Vassilis
;
Lahav, Lia
- In:
Services marketing quarterly
36
(
2015
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10010520738
Saved in:
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