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subject:"Consumer behaviour"
~isPartOf:"The journal of brand management : an international journal"
~person:"Butcher, Luke"
~person:"Confente, Ilenia"
~person:"Grace, Debra"
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Consumer behaviour
Konsumentenverhalten
6
Brand management
5
Markenführung
5
Brand
4
Brand image
4
Markenartikel
4
Markenimage
4
Beziehungsmarketing
3
Brand loyalty
3
Relationship marketing
3
Luxury goods
2
Luxusgüter
2
Markentreue
2
Attitudinal loyalty
1
Australia
1
Australien
1
Behavioural loyalty
1
Brand commitment
1
Brand equity
1
Brand extension
1
Brand immersion
1
CBBE
1
Community identification
1
Consumer/brand relationships
1
Customer retention
1
Delphi technique
1
Delphi-Methode
1
Emotion
1
Event marketing
1
Event-Marketing
1
Experience
1
Experiential marketing
1
Franchising
1
Human dimension
1
Instandhaltung
1
Kundenbindung
1
Lieferantenmanagement
1
Luxury/convenience brand
1
Maintenance policy
1
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English
6
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Butcher, Luke
Confente, Ilenia
Grace, Debra
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Zarantonello, Lia
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Donvito, Raffaele
2
Felix, Reto
2
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The journal of brand management : an international journal
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
Health marketing quarterly
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of quality and service sciences
1
Journal of business research : JBR
1
Journal of financial services marketing : JFSM
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
Qualitative market research : an international journal
1
The journal of asset management
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
6
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1
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
2
Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
Saved in:
3
The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand
Brunetti, Federico
;
Confente, Ilenia
;
Kaufmann, Hans …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 634-645
Persistent link: https://www.econbiz.de/10012120862
Saved in:
4
Brand fidelity : a relationship maintenance perspective
Grace, Debra
;
Ross, Mitchell
;
King, Ceridwyn
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
Saved in:
5
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
6
Exploring brand extensions in the context of franchising in Australia
Weaven, Scott
;
Grace, Debra
;
Jones, Ryan
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 425-437
Persistent link: https://www.econbiz.de/10009511229
Saved in:
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